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The Complete Guide to Customer Success in SaaS
Too many companies treat customer success like a post-sale formality. Get the customer in, answer their questions, and move on. But in SaaS, that approach
Too many companies treat customer success like a post-sale formality. Get the customer in, answer their questions, and move on. But in SaaS, that approach
It’s your customers who’re running the show, making you profits and paying the salaries of your employees. In return, they rightly expect you to care about their problems, work hard on creating products that make their lives easier, and staying alert in resolving any bottlenecks in their path to success.
When you get a customer on board, it is your responsibility to fulfil the commitments you made at the time of sales. If you don’t, your customers will soon start regretting their decision and might ultimately switch to your competitors. Research indicates that a customer is 4 times more likely to buy from a competitor if the problem is service related.
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