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Service personalization refers to delivering customized services tailored to the specific needs and wants of your customers.
In modern business, customer service personalization can be achieved through a combination of using automations and empowering frontline agents to display empathy.
Customer service personalization has several advantages. It gives your customers more empathetic and memorable experiences. In turn, your customers turn into long-term, avid users of your products and services – they tell their families and friends about your brand, and help bring in new customers for your business.
