EPISODE 12

Chloe Shill on Leading Remote Customer Support Teams in the Age of AI

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About This Episode

Meet the Guest

Chloe Shill is the Director of Operations at Flight CX, where she leads fully remote customer support operations for global brands. Before switching to customer support, she taught history at a British international school in China and also worked in Argentina and Spain. These experiences shaped her global perspective and people-first leadership style.

 

Today, she focuses on building systems that make remote teams efficient at what they do. Her work involves creating an operational structure and then building empathy across the team through regular activities and exercises. She’s also a huge advocate of AI and uses it for automating repetitive, manual tasks for her remote teams.

What does it take to build a high-performing customer support team when your entire company is remote?

For Chloe Shill, Director of Operations at Flight CX, the answer lies in two things: structure and connection. “Community doesn’t just happen. You have to build it,” she says. 

At Flight CX, that means creating intentional systems for belonging: from “Flight School,” a thoughtful onboarding program that introduces new hires to the culture, to rotating-time happy hours and Slack challenges that bring distributed teams together.

Chloe’s leadership style blends accountability with empathy. She believes remote teams thrive when expectations are clearly documented and people are trusted to deliver without micromanagement. “You can’t rely on micromanagement across time zones. Give people tools, trust, and autonomy.

Highlights from the conversation:

  • Community needs intention. Build systems that help people connect, not just channels to talk.
  • Accountability starts with clarity. Document the how and why early.
  • Hire for curiosity and coachability; skills can be trained, attitude can’t.
  • Feedback is a growth engine, resistance to it is a red flag.
  • AI is making remote collaboration seamless with tools for translation, transcription, and scheduling.

Episode Transcript

00:00.60

Niraj Ranjan Rout

So, welcome, Chloe Shill. Great to have you with us — really looking forward to this conversation on customer service, your leadership of remote customer support teams, and your deep experience. It’ll be exciting for us to continue.

 

00:17.41

Niraj Ranjan Rout

I’d love to start these conversations from the beginning. How did you start your career, and how did customer service happen to you? How did you end up making this your career and investing in it?

 

00:37.01

Chloe Shill

Awesome, thank you for having me. I’ve always had a passion for traveling and experiencing different cultures.

 

00:50.61

Chloe Shill

I studied abroad in college, which led me back to Argentina, where I had studied. I started my career there, working for a small boutique language company.

 

01:03.09

Chloe Shill

It was remote, and I consider myself pretty lucky to have worked remotely almost my entire career — except for a short time. That was back when Skype was the main tool, and now it’s long gone.

 

01:17.99

Niraj Ranjan Rout

Mm-hmm.

 

01:19.92

Chloe Shill

I was working as an account manager in operations with a very diverse team. Then I pivoted into international teaching in China.

 

01:30.77

Chloe Shill

I worked at a British international school for quite some time, teaching history. It was a really cool experience, and I thought that was going to be my career path — international teaching.

 

01:44.55

Chloe Shill

I had even accepted another job in Dubai, and then the pandemic happened. I found myself in Spain, getting married.

 

01:56.05

Chloe Shill

International teaching here is a bit challenging, so I had the opportunity to join Flight. I found a lot of transferable skills and experiences that transitioned really well.

 

02:13.48

Niraj Ranjan Rout

Mm-hmm.

 

02:15.80

Chloe Shill

My role at Flight has evolved over the years. I’m currently the Director of Operations, responsible for several things — company strategy, day-to-day operations across teams, and supporting cross-functional growth initiatives.

 

02:33.20

Chloe Shill

I also manage payroll and compliance, working with different teams and processes to make sure they scale and function properly for our fully remote setup.

 

02:54.88

Chloe Shill

I’m a huge advocate of remote work. It’s been a big passion of mine — it’s opened many opportunities for me and for others I’ve met.

 

03:07.80

Chloe Shill

I’ve met very few people who’ve worked remotely and later said they didn’t like it. It happens, but overall, remote work and support are incredibly empowering and important in today’s fast-paced world.

 

03:32.92

Niraj Ranjan Rout

Makes sense. I’d love to get deeper into what you do day to day at Flight CX. What does your team look like? Are they in the same time zone or distributed? And how do you manage them in a remote framework?

 

03:49.48

Chloe Shill

Absolutely. I manage operations on the Flight side. Flight CX, in a nutshell, is a customer-support outsourcing agency.

 

04:01.92

Chloe Shill

We work with various clients and plug into their systems. What makes us unique is that we manage our support teams in collaboration with clients.

 

04:13.68

Niraj Ranjan Rout

Right.

 

04:15.44

Chloe Shill

An agent is part of Flight but also part of the client’s team. We integrate based on whatever the client needs — some have fully outsourced support, but most take a more integrated or hybrid approach.

 

04:33.44

Chloe Shill

Initially, most of our team was in East Coast and Pacific time zones, but we’ve expanded since then.

 

04:49.65

Chloe Shill

We’re strong advocates for creating community across our teams — it’s a powerful way to keep people connected, especially when remote.

 

05:04.70

Chloe Shill

I’ve been part of many teams, and the community component often seems like it should just happen naturally. But I really believe you have to build it — you have to put the opportunities and systems in place and encourage people to connect.

 

05:26.83

Niraj Ranjan Rout

Mm-hmm.

 

05:26.95

Chloe Shill

That’s something we do really well — creating ways for teammates to connect and buy into our systems and processes. It ensures we can deliver the best service possible, regardless of where we are.

 

05:43.61

Chloe Shill

It’s about connecting teammates and keeping everyone on the same page, which is incredibly important.

 

05:57.09

Chloe Shill

You can build community in an office, but in remote work, it’s even more essential.

 

06:02.18

Niraj Ranjan Rout

Yeah. I’d love to get into your specific activities and ideas for building community. As you said, many assume it happens organically, which might be true in an offline setting — but online, it requires more deliberate effort.

 

06:24.54

Niraj Ranjan Rout

So, I’d love to know how you go about it at Flight.

 

06:27.90

Chloe Shill

Yeah, absolutely. When you’re in an office, it kind of happens organically — excuse me — which yes, but also no. I worked in a school for several years, and you naturally fall into groups, right?

 

06:37.61

Niraj Ranjan Rout

Thank you.

 

06:44.76

Chloe Shill

For example, I used to hang out with the other history teachers or those who were closer to my age — that’s natural. The same thing can happen online. But what we do, and I think we do really well, is create intentional opportunities: frequent happy hours, Slack challenges, wellness activities, and kudos shoutouts.

 

07:06.33

Chloe Shill

We have tons of community Slack channels focused on different interests.

 

07:19.47

Chloe Shill

We also make sure to maintain them properly so it doesn’t become overwhelming. If a channel stops serving its purpose, we archive it or tweak it.

 

07:27.49

Niraj Ranjan Rout

Thank you.

 

07:29.76

Chloe Shill

That’s something we’re very intentional about. We want our communities to stay relevant and easy to engage with.

 

07:42.57

Chloe Shill

We also try to build connections through our happy hours — not just within Flight, but also with clients who are interested in joining. It helps build stronger relationships between our internal teams and client teams.

 

08:02.16

Chloe Shill

What we do really well is build personal connections with our clients and team members. It’s not just about offering great service; it’s also about creating a sense of belonging. When people feel welcomed and connected, they do their best work.

 

08:28.14

Niraj Ranjan Rout

Makes sense. And that’s very interesting because, as you said, it requires much more intention than we usually give it.

 

08:39.14

Niraj Ranjan Rout

So whose job do you think it is? At Flight CX, and in general — who should own this? Because in a company with dozens or hundreds of people, it’s everyone’s responsibility, but that can also mean it’s no one’s.

 

08:54.11

Chloe Shill

Right, yeah, that’s a great point. We have a People Ops team, and their responsibilities span several areas.

 

09:06.81

Chloe Shill

One of their key roles is building community — and that ties into training. We have something called Flight School, which is part of our onboarding program. It covers the basics of support, how things are done at Flight, and a bit about the client before the agent starts working with them.

 

09:33.81

Chloe Shill

During onboarding and in Flight School, we also introduce new hires to our community.

 

09:38.20

Niraj Ranjan Rout

Thank you.

 

09:39.29

Chloe Shill

Of course, you can’t force anyone to participate, but I’m a big believer in encouragement — and it starts from the top. Team leads and leaders must be equally invested in the community.

 

09:56.70

Chloe Shill

That can be hard — everyone has different roles and busy schedules. It’s easy to say, “I don’t have time for a 20-minute happy hour,” but showing up makes a difference.

 

10:07.77

Chloe Shill

Our happy hours are short, but when leaders attend and encourage participation, it really impacts engagement.

 

10:18.38

Chloe Shill

Being active in Slack channels you’re interested in also helps. When leaders see their teams engaging, they can mention it in one-on-ones — it shows that they notice and value participation, which motivates people to keep contributing.

 

10:44.99

Chloe Shill

And again, participation isn’t just ticking a box — it genuinely improves well-being. I can confidently say that team members who are involved in the community have the best experience because they build connections. Remote work can feel isolating otherwise.

 

11:09.52

Chloe Shill

We’ve all felt that way when working remotely.

 

11:09.82

Niraj Ranjan Rout

Yeah.

 

11:12.42

Niraj Ranjan Rout

And that becomes even more important when you have a multicultural team spread across time zones and continents.

 

11:24.12

Niraj Ranjan Rout

So any insights on that? I understand your team is fairly multicultural and distributed — what have you learned about managing and ensuring such a team works well together?

 

11:39.63

Chloe Shill

You mean across different time zones?

 

11:42.05

Niraj Ranjan Rout

Yeah.

 

11:43.29

Chloe Shill

One thing that’s been really impactful is rotating the times of our happy hours and team events. That way, it’s not always optimal for just East Coast or West Coast folks — everyone gets a chance to participate.

 

11:56.73

Chloe Shill

Also, for those who can’t attend live sessions, our Slack challenges and “Question of the Week” are designed to be relevant to everyone — across cultures and regions.

 

12:15.38

Niraj Ranjan Rout

Oh.

 

12:21.16

Chloe Shill

We make sure the prompts are things everyone can connect with. For example, a couple of months ago, we had “the ultimate debate” — should pineapple be on pizza?

 

12:37.79

Chloe Shill

It was really fun to see how it evolved. We had folks from the Philippines share their favorite pizza toppings, and others from Chile chimed in. It was fascinating to see the cultural differences.

 

12:56.76

Chloe Shill

Those small interactions matter — you start remembering things like, “Oh yeah, that person likes this,” and it helps build connections. Keeping the community approachable, light, and fun makes it easier for people to engage.

 

13:01.47

Niraj Ranjan Rout

I agree.

 

13:06.45

Chloe Shill

We’re not asking people to spend hours every week on community activities — it’s about small, meaningful moments that help people feel included.

 

13:14.11

Niraj Ranjan Rout

Agreed. Great. So, as I understand it, community is a huge part of what you do. The other important aspect is accountability.

 

13:23.00

Chloe Shill

Yep.

 

13:23.19

Niraj Ranjan Rout

Let’s talk about that — how do you make sure people take accountability seriously, and what have you built into your processes to ensure it?

 

13:34.41

Chloe Shill

Absolutely. When it comes to accountability, the most important thing is to focus on your processes and documentation early on.

 

13:54.92

Chloe Shill

You have to define what you expect your remote teams to do — the how and the why. How do we do things at our company, and why do we do them that way? These need to be clearly documented, and key stakeholders should have input.

 

14:17.04

Chloe Shill

Then, it’s about giving your team the right tools to succeed — tools for communication, documentation, and accessibility. Everyone needs to know where to find information and how to engage with it.

 

14:35.10

Chloe Shill

It has to be accessible, over-communicated, and easy to engage with.

 

14:39.42

Niraj Ranjan Rout

Mm-hmm.

 

14:42.57

Chloe Shill

And it’s important to set expectations early on. You can have a fun, engaging culture, but at the end of the day, this is still a job. People are working across multiple time zones — micromanagement isn’t possible or realistic.

 

15:02.45

Chloe Shill

So, you have to give people the tools and autonomy to be successful.

 

15:13.08

Chloe Shill

That means choosing the right tools and leaning into them. Some organizations struggle because they introduce a bunch of tools but never implement them properly or consistently across teams. That creates confusion and weakens accountability.

 

15:38.43

Chloe Shill

When done right, though, teams can be successful, accountable, and empowered to do their best work.

 

15:49.14

Niraj Ranjan Rout

Interesting. Another thing I’d love to get into is your teaching experience — how that’s influenced what you do now at Flight CX.

 

16:07.23

Chloe Shill

Yeah, that was an interesting pivot. I went to China to visit family and got an opportunity to work on curriculum development at an international school. That eventually led to a teaching position.

 

16:25.62

Chloe Shill

I went on to get my master’s in teaching and stayed there for almost four years. It was a great experience — very challenging, working in a completely different environment and culture, managing students, parents, and staff.

 

16:38.80

Chloe Shill

I also ran the Model United Nations program, which was a cool experience. It involved working with stakeholders from all over China and internationally, which taught me a lot.

 

17:08.64

Chloe Shill

As a whole, I think there are a lot of transferable skills between teaching and support.

 

17:20.07

Chloe Shill

When I transitioned into Flight and operations, it wasn’t planned — I expected to teach long-term — but it turned out to be a natural transition because so many of the skills overlapped.

 

17:38.94

Chloe Shill

It was a natural transition because there are so many transferable skills and experiences you can bring from teaching into support.

 

17:51.31

Chloe Shill

In teaching, every single day is different — you never have the same class twice. It’s the same with support teams and customers.

 

18:02.05

Chloe Shill

Education is an ever-changing industry, no matter where you are in the world.

 

18:02.25

Niraj Ranjan Rout

Yeah.

 

18:07.24

Chloe Shill

There’s always a new teaching method or philosophy, and managing children is challenging in itself.

 

18:11.09

Niraj Ranjan Rout

Hmm.

 

18:18.22

Chloe Shill

Working with colleagues from multiple backgrounds adds another layer of learning. So, when I transitioned into operations, a lot of those skills came with me — especially communication and creating clear systems early on.

 

18:40.26

Chloe Shill

In teaching, you think carefully about how you want your classroom to function — particularly in an international setting, where students come from all over the world.

 

18:54.73

Chloe Shill

How do you bring these children together to connect and learn? It’s the same with remote teams.

 

19:06.01

Chloe Shill

You have people from all over the world, and you’re bringing them together to collaborate and deliver great service for clients.

 

19:20.42

Chloe Shill

So really thinking about those systems and processes upfront is key to ensuring everyone can succeed.

 

19:20.75

Niraj Ranjan Rout

Makes sense.

 

19:32.72

Niraj Ranjan Rout

Very interesting. One thing I’d like to go back to is how you’ve built your team and how you recruit. Of course, some roles require subject-matter expertise — those are the hard skills. But support also demands softer skills, like handling conflict and managing difficult situations.

 

19:50.12

Niraj Ranjan Rout

How do you balance those, and how do you test for both when recruiting?

 

20:09.01

Chloe Shill

That’s a great question. I’ve been fortunate to be involved in our recruiting process from time to time, and we involve several stakeholders — which I think is really important.

 

20:25.63

Chloe Shill

We always start by understanding the client’s profile and pairing that with Flight’s ethos — what kind of agent we want representing both brands.

 

20:38.81

Niraj Ranjan Rout

Thank you.

 

20:42.57

Chloe Shill

It’s not just about prior experience or education — it’s about connection. Do you have a genuine passion for helping others?

 

20:56.13

Chloe Shill

Do you communicate clearly? How do you handle feedback? Because especially in remote work, feedback is everything.

 

21:09.61

Chloe Shill

If a candidate seems resistant to feedback, that’s a red flag — it’ll be hard for them to grow in this environment.

 

21:22.48

Niraj Ranjan Rout

Thank you.

 

21:27.98

Chloe Shill

We also evaluate conflict management and communication skills. Those are things we emphasize heavily.

 

21:45.76

Chloe Shill

It’s not just about background — it’s about how you carry yourself throughout the interview and how you respond to different scenarios.

 

21:58.79

Chloe Shill

We do a mock support exercise with candidates, and we look closely at how they handle conflict resolution.

 

22:16.04

Niraj Ranjan Rout

I think the key takeaway for me is that two things matter most: how someone handles conflict and how open they are to feedback.

 

22:26.73

Chloe Shill

Absolutely, I couldn’t agree more. Feedback — from peers, leaders, and customers — is so important.

 

22:37.82

Chloe Shill

It’s one of those things that often gets underrated, but it’s how we grow. Of course, we’ve all been in situations where we received feedback we didn’t love or weren’t ready for.

 

23:02.02

Chloe Shill

At Flight, we focus on how to give constructive feedback, because that’s how improvement happens. Especially in remote environments, where you might only get feedback once a week.

 

23:27.81

Chloe Shill

In an office, feedback happens naturally — you’re constantly crossing paths with colleagues. In remote work, you have to be deliberate about it.

 

23:47.36

Niraj Ranjan Rout

Absolutely. Great point. My last question, Chloe Shill — I’d love to hear your thoughts on AI. How do you see AI and automation impacting how support and remote teams work?

 

23:47.36

Chloe Shill

Yeah, absolutely. AI is definitely the hot topic right now. There’s a lot of discussion around what it means for customer support and how it’ll affect the industry.

 

24:04.64

Chloe Shill

I see it as an incredibly powerful tool — especially for remote and multicultural teams. Real-time translation and transcription tools make global collaboration much easier.

 

24:28.80

Chloe Shill

Before, these things were more time-consuming or complex. Now, AI helps us bridge those gaps seamlessly.

 

24:47.25

Chloe Shill

Even scheduling has become smarter — AI tools can find optimal meeting times across time zones and preferences, helping teams sync up more effectively.

 

25:00.80

Chloe Shill

It’s also really powerful in project management. Most support teams aren’t just handling tickets — they’re managing projects, too. AI features within project management tools help streamline workflows and improve efficiency.

 

25:35.14

Chloe Shill

And then there’s collaboration. Tools like Slack and Microsoft Teams now offer smart suggestions, while Zoom has great AI note-taking features.

 

25:37.23

Niraj Ranjan Rout

Absolutely.

 

25:53.89

Chloe Shill

I’m a big note-taker, but I’ll admit I’m not always great at capturing everything. The AI-generated meeting summaries have been a game-changer for me.

 

26:09.31

Niraj Ranjan Rout

Absolutely. Great, Chloe Shill. That was really insightful. I’m sure there’s a lot in here for people running remote teams — especially support teams.

 

26:21.37

Niraj Ranjan Rout

Thank you for the conversation.

 

26:23.54

Chloe Shill

Thank you so much. It’s been a pleasure.

 

26:26.51

Niraj Ranjan Rout

Thank you.

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