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Loyalty is a measure of how dedicated and invested a customer is in your product or service. It ensures that your customers continue to stay with your brand despite other available, and possibly cheaper alternatives in the market.
Customer loyalty can be achieved when you constantly delight your customers and exceed their expectations with a great product and superior customer service.
Loyal customers are your company’s greatest assets. Apart from consistently contributing to your recurring revenue, they also help attract new customers by participating in advocacy programs and activities like sharing product reviews on review websites and social media, providing customer referrals and recommendations to friends and family, etc.
