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7 Effective Email Templates for Requesting Customer Testimonials

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7 Effective Email Templates for Requesting Customer Testimonials

Mar 05, 2024
5 min read

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Client testimonials are a form of social proof. They show potential customers that other people have had a positive experience with your product or service. This can be a powerful motivator, as people are more likely to trust customer feedback given by those who have used your product/service than they are to trust your marketing materials.

In addition, testimonials and customer reviews can help you improve your website’s search engine ranking. Google and other search engines give more weight to websites that have high-quality content, including testimonials. So, by asking for testimonials, you can improve your chances of ranking higher in search results.

Asking for customer testimonials might seem like a daunting task, but with the right approach, it can be a seamless and successful process. 

In this blog, we will share seven highly effective testimonial request email templates that have been proven to yield great results. These templates are designed to elicit genuine and impactful testimonials, helping you establish trust and credibility in your potential customer base.

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1. Case Study Collaboration Email

Work closely with satisfied B2B clients to create detailed case studies that highlight their challenges, the solutions provided by your product, and the results achieved. Case studies offer valuable insights into real-world applications of your solution, which can be highly influential for potential customers.

2. Success Story Webinar Email

Invite happy customers to participate in a live webinar where they can share their success stories and experiences with your SaaS product. Webinars offer an interactive platform to showcase your product’s benefits, answer questions in real-time, and demonstrate the value your solution brings.

3. Client Spotlight Blog Series Email

Launch a blog series featuring different clients and their unique use cases for your product. These blog posts not only provide positive testimonials but also serve as educational resources for prospects seeking solutions to similar challenges.

4. LinkedIn Endorsement Request Email

Any business owner in the digital age knows that having solid endorsements for your brand on social media is priceless. Reach out to your B2B clients on LinkedIn and kindly request an endorsement for your product. LinkedIn endorsements add credibility to your brand and can be seen by the client’s network, expanding your reach to potential prospects.

5. Success Metrics Request Email

Ask clients to share specific success metrics or key performance indicators (KPIs) they achieved using your solution. Quantifiable data adds a level of objectivity to your testimonials, making them more compelling for data-driven businesses.

6. In-App Feedback Request Email

Incorporate a feedback or testimonial request feature directly within your SaaS platform. Send timely in-app messages or emails to prompt users to share their experiences. In-app requests catch users when they are engaged with your product, increasing the likelihood of receiving feedback.

7. Referral Program Testimonial Incentive Email:

Implement a referral program where clients can earn rewards like discount codes or gift cards for referring new customers. Ask for a testimonial as part of the referral process. Referral programs encourage satisfied customers to promote your product while providing valuable testimonials.

Get Started

Remember, regardless of the approach you choose- video testimonials, endorsements on social media, or anything else, always ensure that the testimonial collection process is convenient for your customers. Respond promptly to their submissions, thanking them for their valuable contribution. Building strong customer relationships through testimonials can lead to long-term loyal customers and brand advocates.

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Shobhana has been recognized as a 'Top Customer Support Voice' by LinkedIn. Her expertise lies in creating well-researched and actionable content for Customer Experience (CX) professionals. As an active member of popular CX communities such as CX Accelerator and Support Driven, she helps professionals evaluate tools for their support team and keeps a keen eye on emerging industry trends.

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