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30 Inspiring Customer Service Videos You Need to Watch in 2025

Nov 29, 2024
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14 min read
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Table of contents

Picture this: It’s 11 a.m. on a Monday. You’ve barely gotten 4 hours of sleep the previous night and are now juggling several service requests to ensure every customer is happy. Sounds hectic, doesn’t it?

There’s no doubt that customer service is a high-stress job, but what’s also important is that you get the space to learn and develop in your role. And at times, it might feel like you don’t have the time for it–because you’re handling customers one after the other.

Here is where customer service videos can help. They are among the most effective tools for improving service kills, handling tricky customers, and learning lesser-known strategies.

Unlike presentations, which can be uninspiring and long-winded, videos are engaging and visually dynamic, making them easier to grasp and retain. The fact that they’re a ‘show, don’t tell’ medium makes this approach to learning a lot more fun.

We’ve curated a list of 30 brilliant customer service videos—everything from hilarious skits showing you what not to do to tidbits of wisdom from industry luminaries.

Table of Contents

How Customer Service Videos Can Help Your Organization

Customer service videos are a treasure trove of inspiration and actionable ideas. They provide practical insights and strategies to elevate your organization’s service quality and create lasting impressions on your customers. These videos can help you with:

1) Training Workshops:

Videos are an excellent way to make customer service training more engaging and impactful. When it comes to teaching, showing is a far more effective strategy than simply telling. Incorporating comedy skits, keynote talks, and video case studies into your training sessions helps add variety and keeps participants interested.

2) Self-Improvement:

Every job (but especially one in customer service) requires a great degree of self-reflection and learning. Customer service training videos and podcasts can help you a great deal, especially when handling tricky customer situations.

3) Planning and Strategy:

Videos that showcase how other companies in your industry are doing customer service can help you understand bottlenecks in your existing processes and what corrective actions you can take to improve your overall customer service and experience.

Recommended Read: The Complete Guide to Building a Customer Service Strategy

Top 30 Customer Service Videos

We’ve spent hours scouring the internet for some of the best customer service videos. Here are our top picks:

TED Talks and Keynote Speeches

1) The Future Belongs To Companies That Create Incredible Customer Experiences by Blake Morgan

Watch customer experience (CX) expert and keynote speaker Blake Morgan’s talk on how CX is crucial in setting your brand apart in a commoditized market. Morgan also shares fascinating examples of what brands like Tesla, Adobe, Netflix, Amazon, Sephora, and Target are doing for their customer experience strategies. Inspiring stuff!

2) How I Stole Great Customer Service – With Pride by Lisa Ekström

In this keynote speech, Swedish speaker Lisa Ekström shares a rather unique take on why she thinks that “stealing” strategies of successful companies delivering fantastic customer service can be your key to building a loved brand. 

3) The Best Service Recovery Story Ever by Jon Picoult

All brands make mistakes, but only a few try to redeem themselves after they mess up – and that’s what makes all the difference! Watch renowned customer experience speaker Jon Picoult share an anecdote about Ritz Carlton’s mindblowing service recovery after they ruined his wife’s dress.

4) Hostmanship: The Art of Making People Feel Welcome by Jan Gunnarsson

In this video, author and speaker Jan Gunnarsson discusses the concept of ‘hostmanship’—the art of treating everyone, whether they’re patients at a hospital, customers at a store, or even your own colleagues, like welcome guests.

5) Ways to Elevate the Customer’s Experience by Mark Sanborn

Author Mark Sanborn shares four tips for elevating the customer experience for new and seasoned brands. He also illustrates some great examples of brands delivering memorable experiences their customers would definitely brag about. 

6) A Defining Time for Human Connection in Customer Service by Salena Scardina

CX leader and customer service advocate Salena Scardina discusses one of the greatest conundrums modern brands face: how (and why) to keep the human connection alive in customer interactions in a heavily tech-dependent business landscape. 

How businesses are using AI in customer service Check out

7) The Effortless Customer Experience by Matt Dixon

Sales and customer experience expert Matt Dixon talks about his seamless experience with Dyson’s customer support—an excellent example of why companies should empower their frontline to think “one step ahead” for their customers to lower their effort and prevent follow-up queries.

Recommended Read: 61 Effective Customer Effort Score (CES) Questions

Case Studies

8) What Steve Jobs Learned From The Ritz-Carlton

Learn how Steve Jobs took a leaf (or three) from The Ritz-Carlton’s commitment to exceptional customer service and integrated it into Apple’s retail strategy to create a customer-centric store experience. 

9) A Lesson in Customer Service from Disney World

Why is Disney known as the “Happiest Place on Earth”? Here’s a video illustrating some of the many reasons! Learn how Disney World trains its employees to craft memorable guest experiences by paying extreme attention to detail, personalization and more. 

10) Southwest Airlines Customer Service Agent Drives Hours to Return a Pair of Shoes

Most airlines struggle with customer service, but here’s a heartwarming video example of how Southwest Airlines went above and beyond for one of its customers. Watch this video of how one of the airline’s employees drove three hours to a passenger’s home to deliver her bag.

11) Netflix’s Customer Service

Here’s some insight into how the world’s biggest streaming service, Netflix, approaches customer service. Watch how the entire organization works with the customer service team to create experiences that their users value.

12) Why Trader Joe’s Customer Experience Strategy Works

In a world where there’s tech in everything we do and how we operate, let me present to you the case of a grocer who still likes to do things the simple, old-school way. Learn about Trader Joe’s success story and how it continues to thrive because of its customer(and employee)-focused mindset.

13) The Difference in Customer Experience Between Patagonia & Canada Goose

Several brands pride themselves on their customer-centric policies. This customer service video shows two brands that promise their customers a lifetime product guarantee. However, their varied approaches make one brand outshine the other in its endeavor to deliver memorable customer service.

14) What is Google’s Approach to Customer Service?

As one of the world’s leading technology companies, Google’s approach to customer service is naturally highly technology-driven. Learn how Google uses technology in varied and scalable ways to its advantage to deliver customer service without letting the customer experience suffer.

Comedy Skits

15) Customer Service Calls In Real Life

Watch this funny and highly relatable take on some of the most common frustrations (read long hold times, repetitive information requests, and unhelpful responses) customers face while speaking with support representatives.  

16) Customer Service Pickup Lines

Customer service interactions, but with a cheesy twist! Here’s an endearing Valentine’s Day-themed video by Hiver that weaves pickup lines into customer service exchanges. You can love them or cringe at them, but you sure can’t ignore them.

17) “Computer Says No…”

This comedy sketch from the British television series Little Britain highlights a classic retail scenario: a deadpan and indifferent employee clacking away on their computer, caring little about the customer asking them questions. We’ve all been there!

18) Customer Service – Awkward Puppets

Have you ever spoken to a customer service representative who has gaslit you into believing YOU are the problem? Well, me too! Here’s a sketch to make you feel seen.

19) Strangest Customer Service Encounters

A compilation of sketches showcasing some peculiar customer service encounters: a sales representative who keeps hanging up, an unusually chatty customer and a flight attendant with oddly specific requests.

20) Customer Service Hotline

This customer service interaction sketch is one of my personal favourites. It depicts a typical support scenario in which customer service reps ask customers unrelated, frustrating questions while, in fact, offering a commentary on first-world problems. 

Interviews and Podcasts

21) The Secret to Outstanding Customer Service With Simon Sinek

In this video, author and speaker Simon Sinek uses an example of an airline to illustrate how empathetic companies tend to earn greater customer loyalty versus companies that keep customer interactions transactional–no matter the outcome. 

22) Transforming Customer Service into a Growth Engine With Shep Hyken

In this interview for Hiver’s podcast, Experience Matters, customer service and CX expert Shep Hyken discusses how, if done right, customer service can drive business growth. He also shares strategies brands can adopt to provide value and consistently exceed customer expectations.

23) Why Customers Change Their Minds and Make Sure It’s to Your Advantage

In this episode of The Intuitive Customer Podcast, Colin Shaw and Prof. Ryan Hamilton discuss why customers change their minds so frequently and how brands can manage customer indecision, turning potential cancellations into opportunities for delight.

24) How AI is Revolutionizing Business Operations and Customer Experience With John Finch

In this episode of The Modern Customer Podcast, John Finch, Global VP of Product Marketing for Customer Experience at RingCentral, shares his experiences with AI technologies and its impact on customer interactions and business growth–and how to overcome the challenges that come with it. 

25) Navigating IT Ops and Customer Support with Marti Clark

In another episode of Hiver’s podcast, Marti Clark, Senior Program Manager at Salesforce, discusses what she’s learnt from handling external customer support with AdWords and internal IT support. She discusses the link between marketing and CX, using data for personalization, and the need to build a customer-focused culture.

Customer Service Training Videos

26) How to Give Great Customer Service: The L.A.S.T. method

A simple and structured approach when dealing with routine customer issues–listen, apologize, solve and thank.

27) Tips For Improving Your Customer Service Skills

A short course designed especially for customer service newbies, focusing on essential skills like active listening, empathy, and problem-solving. Find some great tips with real-life examples in here!

28) English Phrases For Professional Customer Service

This is another handy video if you’re new to customer service and handle many customer requests over the phone. It offers scripts for various scenarios you’ll typically encounter in your job.

29) Customer Service Vs. Customer Experience

An explainer video on the key differences between customer service and customer experience illustrated with examples from some of the best brands in the world. 

30) How To Deal With Unhappy Clients

Dr Tim Pearce offers some golden tips on handling situations with unhappy clients using learnings from his own experiences as an aesthetic clinician and trainer.

Bonus: Key Takeaways From Top Customer Service Videos

We understand that you’re probably crunched for time and can’t check out every video shared above, so we’ve listed down some great nuggets of wisdom from the videos that you can apply to your customer service strategy:

1) Turn Mistakes Into Opportunities For Delight

Think of innovative service recovery strategies to redeem negative service experiences and turn them into moments of magic (read customer happiness).

2) Technology Shouldn’t Be A Replacement For Human Connection

Technology can enhance efficiency, but the human touch in customer interactions builds trust and loyalty. Balancing the two is essential.

Recommended Read: AI vs Human in Customer Service

3) Small Touches Matter

Customers’ needs aren’t too elaborate. Even small but meaningful efforts can go a long way toward winning their loyalty and advocacy–and in turn, attracting new customers.

4) “Steal” From the Best

There’s no easier way to succeed than to replicate the strategies and values that customer-centric brands like Disney and Ritz Carlton live by. 

5) Customer Service Is An Organization-Wide Effort

Organizations, where all departments work together to craft the best customer experiences, are the ones customers love and value the most. The goal must be to embed customer service in the company’s culture.

6) Always Go That Extra Mile

The most successful and loved brands don’t merely stop at customer satisfaction–they delight by going above and beyond to give customers genuinely memorable experiences. 

Wrapping Up

The top 30 customer service videos highlighted here can help you adopt strategies from the best in the business, significantly enhance your team’s skills, and cultivate a service-excellence mindset without needing to leave your desk or spend money.

These videos offer invaluable lessons on improving communication, resolving conflicts effectively, and creating memorable moments that can turn your customers into lifelong fans of your business. Isn’t that the greatest goal every business is looking to achieve?

To learn more about delivering excellent customer service, check out all the episodes of Hiver’s podcast, Experience Matters. It comprises interviews with experts in the customer service industry who share their journeys and learnings. You can also check out our series, SimplifyCX, for quick, actionable and extremely useful tips on improving customer support. 

We hope these resources inspire you to use every customer interaction as an opportunity to leave a lasting positive impression. Good luck!

Karishma is a B2B content marketer who loves creating meaningful, research-driven content focused on customer service, customer experience, IT, and HR. She finds inspiration in stories of businesses that redefine customer excellence and turns those insights into actionable content. Off the clock, Karishma indulges her love for travel and designing unique garments.

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