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Google Workspace for Business Pricing: Which Plan Should I Choose?

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10,000+ teams use Hiver to delight customers!

Google Workspace for Business Pricing: Which Plan Should I Choose?

May 02, 2024
11 min read

Table of contents

In recent years, Google Workspace – the productivity and collaboration suite by Google – has seen a rapid increase in adoption. According to MarketSplash, over 6 million businesses across 190 countries use Google Workspace*  – and that numbers are steadily increasing.

This widespread popularity of this suite showcases its effectiveness to offer tools –  Gmail, Docs, Drive, and more – that can enhance productivity and facilitate seamless collaboration. 

But, the best part about Google Workspace – and why it’s become so popular – is that it offers great value for money through flexible pricing plans. There is always something for your budget.

In this article, we’ll take a look at how the Google Workspace pricing works, and how you can decide which plan is best suited for you and your team.

Table of Contents

Which Google Workspace for Business plan is right for me?

GW for Business offers four plans: Business Starter, Business Standard, Business Plus, and Enterprise

Here is the comparison of the pricing plans in 2024:

Google Workspace for Business Pricing Comparison

The Business Starter, as the name suggests, is the most basic plan. You get access to tools like Gmail, Docs, Sheets, and Slides. You also get access to Google’s AI-powered assistant, Gemini

This plan costs $6/user/month and comes with 30GB of Google Drive storage. The major limitation here is limited storage. Most companies hit that limit easily, and that’s where the Business Standard plan comes in.

The Business Standard Plan costs twice as much — $12/user/month. And, it comes with a total of 2TB storage. According to Google, this is their most popular package.

If you are looking for more storage space, then the Business Plus Plan is something you can consider. It is priced at $18/user/month and has 5TB of storage. You also get enhanced security and management controls as part of this plan.And then comes the Enterprise Plan. It offers unlimited storage and advanced controls. You need to contact their sales team to find out the exact price.

The Similarities

Here’s a list of features that are common to all the GW for Business plans:

  • Access to applications such as Docs, Sheets, Slides, Gmail, Drive, Drawing, Keep, and more
  • Google’s AI assistant – Gemini
  • An ad-free experience
  • Access to Google apps on your mobile device
  • Access to a huge library of add-ons like Asana for Gmail, Hiver, DocuSign etc. 
  • Ability to access and edit Microsoft Office files
  • Access to a centralized admin console
  • The ability to work offline
  • 24/7 customer support by phone and email
  • 99.9% Uptime guarantee
  • The ability to whitelist apps
  • Password monitoring and strength control
  • The ability to enforce user-managed security keys

The Differences

The similarities make you think if it’s worth paying more for the premium editions. We’ll clear up this confusion by

The similarities make you think if it’s worth paying more for the premium editions. We’ll clear up this confusion by analyzing the differences between the four GW for Business editions.

Here’s a comparison table of all the Google Workspace Editions and their capabilities:

Feature/CapabilityBusiness StarterBusiness StandardBusiness PlusEnterprise
Pricing$6/user/month$12/user/month$12/user/monthCustom Pricing
Storage Space30 GB2 TB5 TBUnlimited
Shared DriveNot availableAvailableAvailableAvailable
Google VaultNot includedNot includedIncludedIncluded
Data Loss Prevention (DLP)Not availableNot availableNot availableAvailable
Analyze Gmail logs in BigQueryNot availableNot availableNot availableAvailable
Security CenterNot availableNot availableNot availableAvailable
Google Meet Capabilities100 participants with no meeting recording capabilities150 participants with availability of meeting recording option500 participants with availability of meeting recording option1000 participants with availability of meeting recording option
Comparison Table of Google Workspace for Business Editions

Pricing structure

The 2024 pricing structure is fairly simple and attractive:

  • Business Starter – $6/user/month
  • Business Standard- $12/user/month
  • Business Plus – $18/user/month
  • Enterprise – contact sales

The billing cycle for all the packages is on a yearly basis. And you won’t get any refunds for cancellations during the billing cycle.

There are also a few special editions of Google Workspace available:

1. Google Workspace for Education

Google Workspace for Education is a set of Google tools and services that are tailored for schools and homeschools to collaborate, streamline workload, and ensure that learning happens in a secure manner.

Google Workspace for Education offers several pricing packages to accommodate the needs of different educational institutions. Each of these plans is designed to enhance collaborative learning, security, and administrative control. 

Here’s a pricing overview of the packages available in 2024:

Education FundamentalsEducation StandardTeaching and Learning UpgradeEducation Plus
Free for qualifying institutions$3 USD per student, per year$4 USD per staff license, per month$5 USD per student, per year

You can find the eligibility criteria for qualifying institutions here.

2. Google Workspace for Non-profits

Google Workspace for Nonprofits offers eligible organizations access to collaborative and secure business apps like Gmail, Docs, Calendar, Drive, and Google Meet. This suite is designed to help nonprofits collaborate more effectively, allowing them to focus on what matters most. 

Google Workspace offers a variety of pricing packages specifically tailored for nonprofit organizations. This ensures that these entities have access to powerful tools for communication, collaboration, and productivity at significantly lower costs or even for free. 

Here’s a pricing overview of the available packages in 2024:

Free PlanBusiness StandardBusiness PlusEnterprise
Free for qualifying organizations$3.00 per user, per month$5.04 per user, per monthCustom pricing

You can find the eligibility criteria of the qualifying organizations here.

Storage space

Most of you must be accustomed to seeing a progress bar at the end of your Gmail inbox indicating the space remaining out of a maximum of 15 GB. This is when you are a free Gmail user.

Google drive image
Drive Storage for a free Gmail user

It increases when you switch to a paid Google Workspace for the Business plan. The Business Starter users get 30 GB of secure cloud-based storage per user. Business Standard users get 2TB of cloud storage, and Business Plus users get 5TB of storage. The Enterprise edition users get unlimited storage.

The storage limit you need to keep an eye on – if you use Google Workspace for Business – is Shared Drive (formerly known as Team Drive).. It is a separate storage space for teams. Unlike your regular Google Drive, the files saved on Shared Drive belong to the team and not the individuals. You don’t have to worry about data loss when someone leaves your organization.

Google workspace shared drive
Shared Drive for Business

Shared Drive feature is available for Business Standard, Business Plus and Enterprise users. 

Google Vault

Vault is is an archiving and eDiscovery tool for Google Workspace. Use it to easily retain, access, track, and manage your domain’s corporate data saved on Google products – from Gmail to on-record chats.

With Google Vault, you can:

  • Outline and implement a data retention policy for your organization.
  • Protect your organization’s data from accidental deletions.
  • Place legal holds on certain users’ email and chat messages.
  • Easily find and retrieve files, emails, and chat messages for your organization’s eDiscovery and compliance audit needs.
  • Export your organization’s data for additional processing and review.

Without Vault, if a GW admin deletes an employee’s account, their data will be lost forever.

Google Vault
Google Vault

This tool is available only to Business Plus and Enterprise edition users. Business Starter and Business Standard are not protected by Vault. They will have to get the license separately. This costs an extra $5/user/month.

Data loss prevention (DLP)

Lately, we’ve all seen how dangerous information leaks are for businesses. With DLP for Google Drive, GW admins can prevent leaks to a great extent.

They can set up rules to scan files for sensitive content and assign what actions to be taken if someone tries to share those files with external parties.

Data Loss Prevention in Gw pricing
With DLP, sensitive content can be protected | Google Workspace

For instance, an admin can set up a rule to detect files containing credit card numbers and stop the external sharing of such files.

This feature is only available for Enterprise edition users.

Analyze Gmail logs in BigQuery

BigQuery is a web service that processes large read-only datasets. Now, GW Enterprise edition users can analyze their organization’s Gmail logs using BigQuery.

Admins can run Gmail log queries to gain insights into employee behavior and activity. Queries could be based on parameters such as subject line, recipient name, marked as spam, emails that triggered a particular rule, and more.

Google BigQuery UI
Google BigQuery UI

Like most other Google products, BigQuery too has a library of third-party integrations. These integrations can be used to gain more insights from the data you have.

This premium Google Workspace feature is available only to Enterprise users.

Security Center

Employees extensively use online suites like Google Workspace for storing sensitive information, internal communication and collaboration. Due to this,a significant amount of data handled through Google apps, making it a prime target for hacking, phishing, malware attacks, and other security threats.

As a GW admin, it is up to you to keep a track of all the potential security threats. You can monitor this easily with Google’s new Security Center for GW.

Two major parts of this Security Center are:

Security dashboard: A central hub from where you can track all the metrics spread across different Google products.

Security Dashboard
Security Dashboard

You can get an overview of external file sharing and spam/malware targeting your organization. Along with that, you can view metrics that demonstrate your security effectiveness, flag suspicious activity, and more.

Security Health: Here, you can get a review of the current security settings and also, customized advice/recommendations for potential improvements – on data storage, sharing policies, and so on.

The Security Center is only available to Google Workspace Enterprise edition users.

Google Meet

Google Meet is Google’s designated video conferencing solution for businesses. It is lightweight, fast, and supports multi-person video calls.

Google Meet comes with all four GW for Business editions, with varying capabilities —

CapabilitiesBusiness StarterBusiness StandardBusiness PlusEnterprise
Participant Limit1001505001000
Meeting recordingNot AvailableAvailableAvailableAvailable

When should I buy the Google Workspace Basic Business Starter Plan?

The GW Business starter plan will suit the following types of users:

  • A freelancer, individual entrepreneur or small teams and organizations, mostly SMEs.
  • A user who only wants one email address for their domain.
  • A user who wants their office tools to run through Google. 
  • A user who doesn’t need large storage probably because they don’t work with large file formats. 
  • A user who needs a basic video conferencing feature – for calls that would have upto 100 participants.
  • A user who doesn’t require archiving for emails and chat messages or advanced admin and security controls.

Recommended read:  Office 365 vs. Google Workspace – Which Suite Should Your Small Business Invest In?

When should I buy the Google Workspace Business Standard Plan?

The GW Business Standard Plan will suit the following types of users:

  • Small to medium sized organizations.
  • A team that requires more than the 30GB storage space limit (the plan offers up to a 2TB storage limit).
  • Teams that need video conferencing features and recording requirements — for calls that would have up to 150 participants. 
  • Users that don’t require data loss prevention, security key management, or other advanced admin features.

When Should I Buy the Google Workspace Business Plus Plan?

The Google Workspace Business Plus Plan is designed for organizations that need even more robust capabilities.

This plan is particularly well-suited for:

  • Larger Enterprises.
  • Teams requiring substantial storage space. With a generous 5TB of cloud storage per user, this plan is ideal for teams working with large file formats and extensive databases,
  • Organizations having a need for advanced security and compliance tools, including Google Vault. This is crucial for businesses in regulated industries or those that need to keep sensitive information extremely secure.
  • Teams that rely heavily on video conferencing and need advanced features such as recording and attendance tracking.

Recommended read: The Complete Guide to Set Up Google Workspace for Your Organization

When should I buy the Google Workspace Enterprise plan?

The GW Enterprise plan will suit the following types of users:

  • Organizations that have large teams and require greater admin and security controls over their Google apps.
  • Teams need advanced security features such as device management rules, security key management, and data loss prevention.
  • Users need to be able to integrate with third-party archiving tools like Barracuda or Mailstore.
  • Companies that need Gmeet for video conferencing or live streaming — for 1000 participants on any call. 

It is possible to use different plans for different teams within your company. This would help you reduce your monthly costs.

Can I use Google Workspace for free?

Google Workspace has a lot of freebies in stock for its users, and even prospective users. The benefits you can enjoy without payment are:

14-day free use

This offer is designed to help potential users decide whether it’s the right choice for them. The 14-day trial period hands you two weeks of free use. 

Discount and promo codes

Yes, it is possible to get a discount on GW for Business packages, and these discounts abound everywhere. There are several GW promo codes and deals online. Web hosts sometimes sell off with discounts too. 

You can always check the web host to see if they are offering discounts before signing up for the GW package directly on Google’s website. Here’s a comprehensive guide on how to use promo codes for your purchase.

Personal Google account

In this approach, you can use a Google Workspace package for free but only through the use of a personal Google Account.

The downside to the package is that the user will not get a customized email address such as [email protected]. The user’s address will have a suffix of ‘’.

Another downside is that the user will not have administrative control over the organization’s email use.

How do I pay for Google Workspace for Business?

Users have the choice to pay monthly or annually. These payment plans are called the Flexible and the Annual plan.

The Flexible Plan

This plan allows you to be billed monthly for each user account. In this plan, you have the advantage of adding and removing accounts at any time and only pay for the accounts you use during that month.

The flexible plan allows temporary employees in a company to operate with GW and only pay for the service while it is being used.

Basically, what this plan sells is — ease of customization and an exact cost. It is suitable for small-sized organizations where the size of the workforce changes frequently. 

The Annual Plan

The Annual Plan is the alternative GW for Business payment plan. It is a commitment towards the purchase of a Google Workspace package for a full year.

If during the year, you have a need to add more users, all you need to do is purchase more licenses and then your annual rate goes up.

But, you can not reduce your licenses or monthly payments during the year. That can only be changed when you are renewing your plan at the end of the year. It is advisable for use only for organizations that have a constant or growing workforce.

Switch between Plans

It is always possible to switch between payment plans.

A switch from an Annual Plan to a Flexible Plan can be done during your free trial or at the time of subscription renewal.

A switch from a Flexible Plan to an Annual Plan can be done anytime without restrictions. 

Google Workspace pricing Vs. Microsoft 365 pricing

Google Workspace’s competitive pricing sets it apart from Microsoft 365.

Even after recent pricing updates, Google Workspace’s Business Standard and Business Plus plans are more affordable than equivalent pricing plans of Microsoft 365.

Pricing Comparision: Google Workspace vs. Microsoft 365

Apart from the differences in pricing, here are some of the other comparison pointers between both the suites:

FeaturesGW for BusinessMicrosoft 365
Cloud StorageUnlimited storage on ‘Enterprise plan’1 TB across all plans
Communication ToolsFree local calls with Google Meet available on all plansSkype available only on plans above ‘Business Standard’’
App Usability Across PlatformsCross-platform compatibility on iOS, Android, and desktops, including offline browser versionsAccess to desktop applications with varying user experiences across different platforms
User SatisfactionMore user satisfaction rateLess user satisfaction rate
  • Cloud Storage: Google Workspace Enterprise plans provide unlimited cloud storage, surpassing Office 365’s offering of 1 TB across all plans.
  • Communication Tools: Google Meet offers free local calls, a feature that is uniformly available across all GW for Business plans. On the other hand, Office 365 offers Skype only for plans that are above ‘Business Standard’. 
  • App Usability Across Platforms: Google Workspace apps boast superior cross-platform compatibility, functioning seamlessly on iOS, Android, and desktop environments, including offline browser versions. Office 365 provides access to desktop applications like Word, Excel, and PowerPoint, but with a different UX across platforms.
  • User Satisfaction: According to a report, 89% of users expressed satisfaction with the Google Workspace’s features and capabilities. This contrasts with Microsoft 365, which has a user satisfaction rate of 85%. Thus, on average, Google Workspace has higher user satisfaction scores compared to Microsoft Office 365, indicating a preference for Google’s integration and usability.

Recommended read:A Quick-Guide to help you choose between Google Docs and Microsoft Office


Google Workspace for Business presents a viable option for online business tools, offering a pricing scheme that accommodates various business sizes and needs.

But then, I should warn you to take heed whenever it looks like your bill is running out of proportion. Take time to do an audit on your GW account every once in a while.

Ensure to thoroughly review instances where access may have been inappropriately provided to contractors, or to developers for projects that are no longer active.

Check if there are situations where admin officers or operations users can be consolidated into fewer accounts. This can help your bill get lessened.

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Harsh is the content lead at Hiver. He's jocular, loves dogs, and is always up for a road trip. He also reads - when Netflix gets boring.

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