Siddharthyka Saraswat

An engineer turned B2B marketer, Siddharthyka creates research-driven, actionable content for professionals from various backgrounds, such as customer success, IT, and finance. She also collaborates with industry experts to create insightful campaigns and content for readers. When away from her work desk, she can be found reading about the cosmos or picking a new coffee roast to try.
how to clean up email

How to Clean Up Email Inbox

Do you ever sit down at your desk, ready to tackle the day’s tasks, but when you open your inbox, you’re hit with an overwhelming

10 chatbot analytics metrics for you to track

7 Most Effective Chatbot Examples

“Hello! How can I assist you today?” “Hi! I need help tracking my pizza delivery.” “Sure! Can you provide your 12-digit order number, blood type,

Customer Cohort Analysis

Top 10 Customer Tracking Software in 2025

The business landscape of 2025 is more customer-centric than ever before. In this environment, understanding and managing customer interactions isn’t just a nice-to-have; it’s vital

Resources that help you improve customer service

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