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9 Powerful Win-Back Customer Email Templates and Their Importance
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10,000 teams use Hiver to delight customers

9 Powerful Win-Back Customer Email Templates and Their Importance

Aug 29, 2023
5 min read
Hiver HQ

Table of contents

Acquiring new customers is important. That said, an equally critical aspect is retaining existing customers, especially those who might be drifting away. One of the most effective ways to accomplish this is by leveraging customer win-back email templates. Here’s why they’re important: 

First, they can help you save time. Instead of starting from scratch every time you want to start a win-back email campaign, you can simply use a template and customize it to fit your specific needs.

Second, win-back email templates can help you improve your results. When you use a template, you’re more likely to include all the important information that lapsed customers need to see. This can help you increase your open rates, click-through rates, and conversion rates.

Finally, win-back email templates can help you create a more consistent brand experience. When you use the same template for all of your win-back emails, you’ll create a more familiar and inviting experience for your customers.

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With this context, let’s now explore 9 winning customer win-back email templates.

1. The ‘We Miss You’ Email

This is the most basic template and should be a part of your win-back strategy. It’s a great way to start the conversation with your inactive users. It’s a straightforward message that expresses your company’s interest in winning back the customer.

Subject line: We’ve Missed You!

Hi [Customer’s Name],

I hope this email finds you well.

My name is [Your Name], and I’m the [Your Title] here at [Your Company]. I’m writing to you today because I noticed that it’s been a while since you last visited or made a purchase from us.

We really miss your business, and we’d love to have you back.

I know life gets busy, and sometimes things fall by the wayside. But I hope you’ll take a moment to think about why you started doing business with us in the first place. We’re confident you’ll find that we’re still the best choice for you.

Here are a few of the things that we’ve been up to lately:We’ve added a line of new products that we think you’ll love.
– We’ve improved our customer service so that you can get the help you need, when you need it.
– We’ve made some changes to our website to make it easier for you to find what you’re looking for.
– Thank you for your business in the past.

We hope to see you soon!

Best regards,
[Your Name]

2. Personalized Discount Offer

Offering discount coupons or incentives personalized to the customer’s previous purchasing behavior can be a strong motivation for them to return or resubscribe.

Hi [Customer’s Name],

I’m writing to you today to express my sincere thanks for your continued support of our business. We’re so grateful for your loyalty and patronage, and we wanted to show our appreciation with a special offer.

As a thank you for your past purchases, we’re offering you a 20% discount on your next order. Simply use the discount code WELCOME20 at checkout to redeem your discount.

We hope you’ll take advantage of this offer and continue shopping with us. We’re always working to improve our selection and offer the best possible customer service, and we’re always happy to hear your feedback.

Thank you again for your business. We look forward to serving you again soon!

[Your Name]

3. Product/Service Update

Sometimes, customers leave because they needed something your product/service didn’t provide. An update might be the perfect reason to win back inactive customers.

Subject line: Exciting Updates at [Your Company]

Hi [Customer’s Name],

We’ve been working hard to improve our services [Your Company], and we think you’ll love what we’ve done.

Here are a few of the new things you’ll find at [Your Company]:

– A new and improved website
– A wider selection of products
– Faster shipping
– More responsive customer service

We hope you’ll take a look at our new website and see all the great things we’ve been up to. We’re always looking for ways to improve our services, and we appreciate your feedback.

Thanks for being a valued customer!

[Your Name]

You might also like: 11 Customer Retention Strategies you shouldn’t overlook in 2023

4. Feedback Request

Asking for feedback can show customers that you genuinely value their opinions, which can be an effective win-back email.

Subject: We Miss You!

Hi [Customer’s Name],

I hope this email finds you well.

I’m writing to you today because we’ve noticed that you haven’t been active with us recently. We miss you!

We would love to know if there’s anything we can do to make your experience with us better. Is there anything we can improve on? Are there any features you’d like to see?

Your feedback is important to us, and we appreciate your time in sharing it with us.

Here are a few ways you can provide feedback:

– You can reply to this email and let us know what you think.
– You can leave a review on our website. <hyperlink to review page>
– You can contact our customer service team at [email protected]
– We’re always looking for ways to improve, and your feedback will help us make [Your Company] even better.

Thanks for being a valued customer!

[Your Name]

5. Customer Loyalty Program Invite

Loyalty programs can be great motivators for customers to come back and engage with your business and so this deserves a place in your email list.

Subject line: Join Our Loyalty Program and Earn Rewards

Hi [Customer’s Name],

We’re excited to announce the launch of our new loyalty program! As a valued customer, you’re invited to join and start earning rewards today.

With our loyalty program, you’ll earn points for every dollar you spend. You can then redeem your points for discounts, free shipping, and other exclusive rewards.

Here are just a few of the benefits of our loyalty program:
– Earn points for every dollar you spend
– Redeem points for discounts, free shipping, and other rewards
– Get access to exclusive sales and promotions
– Stay up-to-date on the latest product releases

We’re confident that you’ll love our loyalty program. So what are you waiting for? Get in on the program today and start earning rewards!

[cta link to loyalty program sign-up page]

We hope to see you soon!

[Your Name]

You might also like:How to Create a Successful Customer Loyalty Program

Subscription Renewal for inactive subscribers:

Subject line: Don’t Miss Out on Our Exciting Updates

Dear [Customer’s Name],

We noticed your subscription expired recently. Over the past few weeks, we’ve added new features that we think you’ll love. So this is a reminder email to renew your subscription today to enjoy these updates!

Looking forward to having you back!

Best regards,
[Your Name]

6. Anniversary/Birthday Wishes

Another great win-back email are personalized wishes. Personalized messages like these show customers you care about them as individuals, not just as revenue sources.

Email Subject line: Happy Birthday/Anniversary, [Customer’s Name]!

Hi [Customer’s Name],

I’m writing to you today to wish you a very happy birthday/anniversary! I hope you have a wonderful day filled with joy, laughter, and love.

As a token of our appreciation, we’re offering you a 30% off coupon for your next purchase. Simply use the code [COUPON CODE] at checkout to redeem your discount.

We hope you’ll use this coupon to treat yourself to something special. You deserve it!

Thank you for being a valued customer. We appreciate your continued support.

[Your Name]

7. Social Proof

Showing customers that others love your products or services through testimonials can be a great way to encourage them to return.

Subject: What Our Customers Are Saying

Hi [Customer’s Name],

I wanted to share some of the amazing feedback we’ve received from our customers recently. We’re so grateful for their support, and we wanted to let you know how much they appreciate your business.

Here are a few of the things our customers have said:
– “I love your products! They’re so high-quality and affordable.” – <Customer Name>, <Customer Company Name>
– “Your customer service is amazing! I had a problem with my order, and they were so helpful in resolving it.” – <Customer Name>, <Customer Company Name>
– “I’ve been shopping with you for years, and I’ve never been disappointed. You’re my go-to source for [products or services].” – <Customer Name>, <Customer Company Name>

Our commitment to providing the finest experience is fueled by the appreciation and faith of customers like you. Thank you for being an integral part of our vibrant community!

Looking forward to having you shop with us again soon. Until then, keep being awesome!

Best regards,
[Your Name]

8. Shopping Cart Abandonment

Abandoned cart emails are crucial in e-commerce, because they help recover lost sales, and enhance the overall shopping experience, all of which contribute to increased revenue.

Subject: Something’s Missing… Your Cart Misses You!

Dear [Customer’s Name],

It seems like you left some items behind in your cart. No worries, though – we’ve saved them for you!

[Include item list with images and prices]

Head back to our site to finalize your purchase before these favorites fly off the shelves.

Click [here] to return to your cart. If you need any assistance, our team is always here to help!

Thank you for choosing [Your Company Name]. We look forward to serving you soon.

Best regards,
[Your Name]

You might also like:The Value of Black Friday: Building Customer Relationships to Grow your Business

By leveraging these customer win-back email examples, you can create personalized campaigns that not only win back lost customers but also improve their lifetime value and brand loyalty. These templates can serve as your lifeline for re-engaging lapsed customers and reinforcing customer loyalty. Win-back campaign is a great marketing strategy to bring up customer engagement. Just remember, every email must provide a clear value and resonate with the customer’s past experiences with your brand.

Speaking of customer experience, you might want to check out Hiver. It allows you to create and customized templates within Gmal. These templates are also shareable, meaning the entire team can use them to engage with your customers in a jiffy!

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Shobhana's expertise lies in creating well-researched and actionable content for Customer Experience (CX) professionals. As an active member of popular CX communities such as CX Accelerator and Support Driven, she helps professionals evaluate tools for their support team and keeps a keen eye on emerging industry trends.

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