9 Email Templates to Request Customers for Product Reviews
Table of contents
Product reviews are a valuable source of social proof for businesses. These online reviews can help you increase sales, boost customer trust, and improve your search engine ranking. But getting customer reviews can be a challenge.
That’s where product review email templates come in. These templates can help you craft personalized and persuasive emails that may encourage your existing users to leave a positive customer feedback.
In this blog post, we will share 9 product review request email templates you can use to get more product reviews. We will also provide tips on how to write effective product review emails.
Table of Contents
- Things to Consider When Writing a Product Review Request Email
- 9 Email Templates to Request Product Reviews from Customers
- 5 AI Prompts to Help You Generate Effective Product Review Request Emails
- Get Started
Things to Consider When Writing a Product Review Request Email
Here are some things to keep in mind when requesting customers for product reviews.
- Use a friendly tone: Maintain a conversational and inviting tone throughout the email to engage customers. This increases the likelihood of customers responding to your email as compared to sending a cold or demanding message.
- Consider offering an incentive: A small token of appreciation can go a long way. Incentivize the customer if possible by offering a gift voucher or a freebie.
- Clear CTAs: Keep your call to action simple and actionable. Provide direct links to review pages and include clear instructions on how customers can complete the review. If you’re using a survey within the email, keep it short and visually appealing.
- Emphasize the value of feedback: Highlight why you think it is important for the customer to leave a review. Mention how it helps improve your offering and enables other prospects – with similar pain points – to find your product or service.
- Personalization: Add a personal touch by addressing customers by their first names.
9 Email Templates to Request Product Reviews from Customers
Use these email templates to encourage your customers to leave product reviews based on their experience with your solutions.
1. The Thank You Email
This is a great email to send to customers shortly after they make a purchase. In the email, you can thank them for their business and ask them to leave a review. You can use this email marketing strategy to also offer them a small incentive, such as a discount or a free gift, for leaving a review. This can increase your chances of boosting your open rates. Ensure you give send this after giving them enough time to use your product.
Subject: Thank You for Choosing [Your Brand]! Share Your Experience.
Hello [Customer’s Name],
We’re thrilled that you recently purchased [Product Name]. We hope you had a great experience with our product! We value your opinion and would love to hear about your experience. Kindly take a moment to share your thoughts through a quick review on our website.
Leave a Review [Link to review page]
Thank you for being a part of our journey!
Best Regards,
[Your Name]
2. The Reminder Email
If you don’t hear back from a customer after sending them a thank you email, you can follow-up with a reminder email. In the reminder email, you can reiterate your request for a review and remind them of the incentive you are offering.
Subject: We’re still waiting for your review!
Hi [Customer Name],
We hope you’re enjoying your [Product Name]!
We’re still waiting for your review on [Website]. Your feedback helps us to improve our products and services, and it also helps other customers make informed decisions about their purchases.
As a reminder, you can leave a review by clicking on the link below and following the instructions.
[Link to review page]
If you have any questions, please don’t hesitate to contact us.
Thank you for your time!
Sincerely,
[Your Name]
3. The Personalized Email
This email is a bit more personalized than the previous two templates. You can mention something specific about the purchase or the customer experience with your product. This will help to make the email more relevant and persuasive.
Subject: [Customer’s Name], Help Us Grow with Your Review!
Hi [Customer’s Name],
We trust you’re enjoying your [Product Name]. To help us serve you better, we’d appreciate it if you could take two minutes of your time to leave us a review.
Your valuable feedbak will help us improve and provide you with an even better experience next time.
Leave a Review [Link to review page]
Warmest Regards,
[Your Name]
You might also like: 33 CSAT Survey Templates for Your Customer Support Team + Bonus Questions
4. The Exclusive Incentive
This email is crucial as it encourages customers to share their feedback by offering an exclusive incentive, such as a discount or free gift.
Subject: Write a Review & Claim Your Exclusive [Discount/Free Gift]
Dear [Customer’s Name],
Thank you for being a valued customer of [Your Brand]. We’d love to hear your feedback on your recent purchase of [Product Name].
As a token of our appreciation, we’re offering you an exclusive [10% discount/free gift] on your next order. You can claim the coupon code by sending us a screenshot of your review. Your opinion matters, and this is our way of saying thank you!
Leave a Review [Link to review page]
Gratefully,
[Your Name]
5. The Social Media Email
Social media reviews have a far-reaching impact, as they can influence a broader audience beyond the existing customer base. By encouraging happy customers to share their thoughts on social platforms, review sites, marketplace for local businesses, yelp or Google reviews, the company gains exposure and increases brand and even SEO visibility.
Subject Line: Share your thoughts on [Product Name] on social media!
Hi [Customer Name],
We hope you’re enjoying your [Product Name]!
Your feedback helps us to improve our products and services, and it also helps other customers make informed decisions about their purchases.
We’d love to hear about your experience with us on social media.
To post your review, please click on the Facebook review page link below:
<insert link>
Thank you for your time!
Sincerely,
[Your Name]
[Business Name]
6. New Product Launch Review Request
Gathering early reviews for a new product is vital as it helps the company gauge the product’s initial reception and identify areas for improvement. Positive reviews generated during the launch can create buzz and attract more customers. Additionally, addressing early feedback can lead to product enhancements and foster customer loyalty.
Subject: Be the First to Share Your Thoughts on [New Product Name]
Hey [Customer’s Name],
Exciting news! You’re among the first to experience our latest creation, [New Product Name].
We value your opinion, and your early review will help shape the success of this new product. Share your thoughts, and be part of the exclusive group to influence the journey.
Leave a Review [Link to review page]
Thank you for being part of this exciting launch!
Warm regards,
[Your Name]
7. Upsell Review Request
Upsell reviews play a significant role in convincing potential customers to invest in an upgraded product or service. Positive reviews from satisfied customers act as persuasive testimonials, building confidence in the value of the upsell. These reviews help potential buyers make informed decisions, leading to increased conversion rates and revenue.
Subject: Upgrade Delight: We’d Love to Hear Your Feedback!
Hello [Customer’s Name],
Thank you for upgrading to [Upgraded Product/Service Name]. We hope it has improved your experience with [Your Brand].
Your review can inspire your peers to explore this upgrade too! We’d love it if you could share your insights on our review page.
Leave a Review [Link to review page]
Gratefully,
[Your Name]
8. Restock Review Request
Restock reviews are essential in reinforcing customer satisfaction and loyalty. By soliciting reviews when customers reorder a product, the company reinforces their positive experience, encouraging repeat purchases. This works well for e-commerce websites. Positive reviews also serve as powerful testimonials, attracting new customers and building brand credibility.
Subject: Reorder [Product Name]: Share Your Thoughts & Save!
Hi [Customer’s Name],
It’s time to replenish your supply of [Product Name]. We hope it’s been a staple in your daily routine!
Your review can help others discover the benefits of [Product Name]. Plus, as a thank you for your feedback, enjoy [10% discount/free shipping] on your reorder.
Leave a Review [Link to review page]
Thank you for being a loyal customer!
Best regards,
[Your Name]
9. Customer Anniversary Review Request
Celebrating customer anniversaries is an essential touchpoint in creating a customer-centric brand and fostering loyalty and advocacy among customers. The promise of a surprise gift adds an element of excitement and gratitude. Such an email campaign incentivizes the customer to share their review, further increasing their engagement with the brand and leaving them with a positive impression.
Subject: 🎉 Celebrating Our Journey Together! Share Your Review+Anniversary Gift
Dear [Customer’s Name],
Happy [Customer Anniversary]! We’re grateful for every moment we’ve shared with you on this journey.
To mark this occasion, we’d love to hear your reflections. Share your review, and we’ll send you a surprise gift your way to celebrate the occasion!
Leave a Review [Link to review page]
With heartfelt appreciation,
[Your Name]
5 AI Prompts to Help You Generate Effective Product Review Request Emails
Aside from the templates we’ve mentioned above, here are five prompts you can enter in AI tools like ChatGPT or Perplexity to generate templates for requesting product reviews. Feel free to customize them according to your specific needs or requests.
- “Generate an email that can be used to request a customer to leave a review highlighting the specific features they loved about a product.”
- “Craft an email to request my customer to leave a review that highlights how their purchased product has impacted their everyday life.”
- “Generate an email for requesting a review with a short, interactive survey placed within the email itself.”
- “Write an email request a customer for a product review. Offer a limited time incentive to the customer.”
- “Craft an email to request a customer for their review. Incorporate a points or badge system to reward the customer for their feedback.”
Get Started
Product reviews are a powerful tool for any online business. They can help you increase sales, improve your products and services, and build customer trust. These templates are designed to be personalized and engaging, and they can help you increase the number of reviews you receive.
