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In the fast-paced world of e-commerce, capturing a customer’s attention and guiding them toward completing a purchase comes with its own challenges.
Abandoned shopping carts are quite common for e-commerce businesses and have a huge impact on potential revenue growth. A strategic, well thought out nudge in the form of push notifications, emails, or short form messages can play a huge role in turning abandoned carts into successful transactions.
In this blog, we explore ten abandoned cart email templates that you can use to re-engage your customers, pique their interest, and ultimately convert those incomplete purchases and lost opportunities into revenue.
9 Powerful Win-Back Customer Email Templates and Their Importance
10 Abandoned Cart Email Templates for Your Ecommerce Business
Here are a few email templates that you can use to convert your abandoned carts into completed purchases. You can personalize them so that they align better with your product offerings, customer profiles, and more.
1. The “Oops! You Left Behind Something in Your Cart” Reminder
This is quite common and you’ve most likely received this type of email at some point when purchasing from an e-commerce site.
Hey [Customer’s Name],
We noticed that you left behind something in your cart. So far, you’ve added $[total cost] worth of items to your basket.
If you have all you need, finish up your shopping before you forget!
[Complete My Purchase – button that takes them to their cart]
If you have any questions, please don’t hesitate to reach out.
Best Regards,
[Your Name]
2. The Incentive Offer Reminder
Sometimes a discount coupon is all you need to capture the customer’s attention and nudge them to complete their purchase.
Hey [Customer’s Name],
Thanks for visiting our store. Looks like you left a few items in your shopping cart.
As a token of our appreciation, we are offering you an exclusive discount of [mention discount] off your order total for when you come back to finish your purchase.
Have any questions? Simply reply to this email and let me know how I can help you.
Sincerely,
[Your Name]
3. The Limited Time Deal Reminder
These email templates can be used to notify a customer that the items in their shopping cart might soon go out of stock or that a deal they opted for might expire in some time.
Hey [Customer’s Name],
We hate to see you miss out! Your cart is patiently waiting for you but the [mention offer] on [mention items] expire soon.
Don’t let these savings slip away. Reclaim your cart and snag this limited time deal.
[Complete My Purchase – button that takes them to their cart]
If you have any questions or need further assistance, our customer support team is here to help you.
Happy Shopping,
[Your Name]
4. The Product Showcase Reminder
This email template can be used to remind your customers about specific products they’ve left behind in their cart.
Hey [Customer’s Name],
We couldn’t help but notice that you left behind some incredible finds in your cart. Take a moment to revisit your selections.
Here’s a peek at what’s waiting for you:
[Product 1]: [Product Description]
[Product 2]: [Product Description]
Click below to pick up where you left off and complete your order.
[View My Cart]
If you have any questions or need assistance, don’t hesitate to reach out to us at [mention email ID].
Happy Shopping,
[Your Name]
You might also like: 10 Engaging Product Update Email Templates
5. The Social Proof Reminder
This email template is a great way to highlight bestsellers in your customer’s shopping cart and show them what other customers who have used similar products have to say about them.
Hey [Customer’s Name],
We noticed that you’ve shown interest in some fantastic items. These are favorites that our customers love!
[Product 1]: Loved by 500+ Customers
[Product 2]: Rated 4.8/5 by Happy Shoppers
[Product 3]: Bestseller in [Category]
Don’t miss out on these items! Your cart’s contents are in high demand, so act fast before they are sold out.
[Complete My Purchase – button that takes them to their cart]
Feel free to reach out if you have any questions or need assistance. Our team is here to help you find the perfect additions to your collection.
Best,
[Your Name]
You might also like: 9 Email Templates to Ask Your Customers for Product Reviews
6. The Free Shipping Reminder
Offer your customers free shipping to get them to complete their purchases.
Hey [Customer’s Name],
We have great news for you – your cart is eligible for FREE shipping! That’s right, your favorite items are just a click away from reaching your doorstep without any additional shipping costs.
Don’t let shipping fees hold you back. Click below to reclaim your cart and take advantage of this limited-time offer.
[Complete My Purchase – button that takes them to their cart]
Should you have any questions or need assistance, our support team is here to ensure your shopping journey is as smooth as possible.
Sincerely,
[Your Name]
7. The “Still Thinking It Over?” Reminder
This email is perfect for nudging your customers without seeming too pushy. It shows that you respect their decision making process and is a way to casually engage with customers, especially if it’s been some time since they’ve revisited their cart.
Hey [Customer’s Name],
We understand that choosing the perfect items takes time. Your cart is patiently waiting for you, giving you the chance to finalize your selections whenever you’re ready.
Still thinking it over? Here’s a quick recap of what’s in your cart:
[Product 1]: [Product Description]
[Product 2]: [Product Description]
[Product 3]: [Product Description]
Whenever you’re prepared to make a decision, simply click the button below to complete your order.
[View My Cart]
Need assistance or have questions? Our team is here to support you at every step of the way.
Best,
[Your Name]
8. The Customer Support Reminder
This email is a great way to engage customers who may have chosen to leave their purchase midway due to bottlenecks in the checkout process.
Hey [Customer’s Name],
I saw that you had added some items to your cart but have yet to close the deal.
I wanted to check-in and make sure that all your questions are answered, and that you’re not facing any trouble with the checkout process.
If you have any questions, need more information, or encounter any issues while trying to complete your purchase, our dedicated customer support team is ready to help.
If you’re ready to proceed, simply click below to complete your order. If not, don’t hesitate to reach out – we’re here to ensure your shopping experience is smooth and enjoyable.
[Complete My Purchase – button that takes them to their cart]
Warm Regards,
[Your Name]
You might also like: 8 Things to Keep in Mind When Managing Ecommerce Returns
9. The New Price Reminder
Sending out an email about updated prices can be a good way to incentivize action with hesitant customers. The motivation to save may act as a push to get customers to complete their purchase.
Hello [Customer’s Name],
We’re thrilled to share some exciting news with you! The items you left in your cart now come with a fantastic new price.
Here’s a quick reminder of what’s in your cart:
[Product 1]: [Product Description] – New Price: [New Price]
[Product 2]: [Product Description] – New Price: [New Price]
[Product 3]: [Product Description] – New Price: [New Price]
Don’t miss out on these savings – complete your order today and take advantage of the new prices.
Should you have any questions or need assistance, don’t hesitate to reach out.
Happy Shopping,
[Your Name]
10. The “Did You Forget?” Reminder
At times customers forget to complete their purchases because they may have been interrupted by something. This email is a good way to re-engage such customers and guide them back to their shopping carts.
Hey [Customer’s Name],
It looks like your cart might be feeling a bit lonely! You seem to have left behind some amazing items.
Here’s a reminder of what’s in your cart:
[Product 1]: [Product Description]
[Product 2]: [Product Description]
[Product 3]: [Product Description]
Don’t miss out – they’re still available for you to claim.
[Complete My Purchase – button that takes them to their cart]
If you have any questions or need assistance, feel free to reach out to our customer support team. We’re here to help make your shopping experience a breeze.
Best,
[Your Name]
Tips to Convert Your Abandoned Cart Email Templates
Here are a few tips to keep in mind when writing an email to your abandoned cart customers.
- Use Engaging Subject Lines: Craft subject lines that are attention-grabbing and relevant to the abandoned items. This could involve a sense of urgency or a playful reminder about the items left in the cart. Below are some examples.
“Hurry! Limited Stock Alert for Your Abandoned Cart “
“Ready to Complete Your Order? Your Cart Misses You!”
“Unlock Exclusive Savings: Complete Your Cart Now! “
- Personalize the Message: Address the customer by name and reference the specific items they left in their cart. Personalization can create a connection and remind the customer of their initial interest in the products.
- Offer Incentives: Include offers (discounts, free shipping, or a limited-time deal). Incentives can be a powerful motivator for customers to revisit their cart and complete the purchase.
- Showcase Products with Descriptions or Social Proof: Use product images and descriptions or highlight customer reviews and ratings (social proof) to rekindle the customer’s interest in the abandoned products.
- Provide Clear Call-to-Action and Support Options: Include a prominent call-to-action button like “Complete My Purchase” and offer assistance by showing how they can get in touch with customer support – be it on email, chat, or phone.
The Importance of Abandoned Cart Email Templates in Customer Experience
Abandoned cart emails serve as a gentle nudge, reminding customers of their initial interest and guiding them back to their shopping journey. By addressing concerns, offering incentives, and personalizing content, these emails provide solutions tailored to customers’ needs, leading to higher conversion rates and customer satisfaction.
Incorporating abandoned cart email templates into your strategy can help you not only recover potential revenue but also foster lasting connections with customers.
