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How to Use Video Marketing to Support Customer Service
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From tutorials to FAQs, video-based customer service content is quickly gaining popularity among businesses. But what is it, and what’s the point of creating it?
In this article, we’ll explore how customer service videos can help you deliver exceptional customer service and give you some tips for creating your own.
Key Takeaways
- Improving Customer Service Experience with Video
- Videos are increasingly popular in helping customers resolve queries
- Benefits include faster issue resolution, cost savings, avoiding support agent burnout, self-service for customers, and enhanced support delivery.
- The Impact of Video on Customer Service
- Faster resolution of support issues.
- Cost-effective support solution, reducing unnecessary resource expenditure.
- Prevention of agent burnout by reducing direct customer interaction.
- Enables customers to find answers independently.
- Videos convey information more effectively. ‘Show, don’t tell’ is always more effective
- Types of Customer Service Videos
- FAQ Videos: Concise visual walkthroughs for common customer queries
- Explainer Videos: Detailed step-by-step guides.
- Onboarding Videos: Assisting new customers in using products/services.
- Screen Recordings: Visual aid for explaining complex issues.
- Live Support Videos: Real-time interaction and problem-solving.
- Step-by-Step Guide To Creating Effective Help Videos
- Identify common customer problems and questions.
- Use appropriate strategies and tools for video creation.
- Ensure professional quality and clarity in content.
- Make content shareable on various platforms.
Table of Contents
- Key Takeaways
- What Is a Customer Service Video?
- How Video Can Improve the Customer Service Experience
- Best Customer Service Videos
- How to Create Help Videos
- Frequently Asked Questions (FAQs)
- Get Started with Video Marketing for Customer Service
What Is a Customer Service Video?
As you may have already guessed by now, a customer service video is a type of video marketing made for customer service. It’s a helpful self-service resource in an easy-to-digest and always-available online format.
Customer service videos often address similar questions and issues that someone may discuss with an agent over the phone. Rather than wait in a call center queue or chat room for a support staff member to become available, these videos help consumers get help on their own time. You can make great customer service videos to answer all kinds of commonly asked questions and offer businesses a means of optimizing their use of service agents. Feel free to use video maker tools to save your time and resources.
How Video Can Improve the Customer Service Experience
It’s no secret that video is attractive – today’s consumers want to see it everywhere, from educational content to social media. And customer service is no exception. Brands increasingly note the positive returns of translating their support resources into pre-recorded video format.
More than 45% of marketers spend upwards of 25% of their budgets on content, and video marketing will be the biggest content marketing investment in 2024. This is up from 69% in 2022.
The following are examples of these benefits and how they’re helping brands improve the customer experience.
Resolve Issues Faster
One advantage of customer service videos is that they help customer service teams fix support issues faster, which means fewer frustrated customers and shorter wait and resolution times.
Videos allow customer support agents to have more time to focus on high-priority tasks and more complex activities.
Save On Costs Associated With Support Tickets
For customer service agents, every minute of call time and chat session comes at a cost. While some might argue that the importance of customer care makes it essential, some questions and issues don’t warrant support tickets. In these cases, video can be a cost-effective means of giving consumers the information they need without expending unnecessary time or resources, and there are a lot more advantages if your explainer videos are placed in relevant spots on your website.
For those just starting their journey in video creation, look no further than a user-friendly video editing software that can help you craft professional-looking videos with the help of pre-made templates, thereby saving both your money and time!
Avoid Support Agent Burnout
Today’s customer service professionals deserve a medal. They take on a barrage of challenges, complaints, and questions from clocking in to clocking out and often consider it a regular part of their job. A high-demand and high-stress environment isn’t healthy, and it’s in businesses’ best interests to lessen the load agents face as much as possible. Offering a collection of video resources addressing common problems can help to do just that.
Help Customers Help Themselves
Not everyone has the time to wait on hold with a customer service rep, and most people don’t want to. By creating pre-made, easy-to-access video content for consumers, brands can make it easy for those needing troubleshooting support to get answers faster and on their schedule. According to Statista , 88% of customers expect to have a self-service support portal.
Improve The Way Support Is Given
Video is one of the most effective means of sharing information, as it’s easy to access, share, understand and digest. Research shows that people can retain 95% of the message when they watch it on video, compared to a measly 10% when reading it.
This has special meaning in the context of customer support videos as well. Visual, in-depth explanations of common questions and product issues make it much easier for consumers to understand and apply their knowledge.
Increase Engagement With Personal Content
Humans are social creatures, and it’s been shown that we react more favorably toward personal, one-on-one experiences. Brands can leverage this by creating video content that’s more engaging and personal than traditional text-based support options.
Using a video-making tool such as PlayPlay (with its range of editable video templates) enables you to create helpful yet engaging video content that resonates with your customers. You can also infuse your brand’s personality through dynamic elements like text and music, which makes your customer support experience feel not only personal but a little more fun.
Best Customer Service Videos
The fantastic thing about video-based customer service is that there are practically limitless ways you can do it. There are various approaches for creating watchable support content, some of the most popular of which we’ve listed below.
FAQ Videos
An FAQ (Frequently Asked Question) video is similar to what you’d find in an FAQ section on a company’s website. The main difference here is that FAQ videos are pre-recorded, audio-visualized versions of this content delivered personally.
FAQ videos are helpful because they provide concise, straightforward answers to common questions in an engaging, easy-to-understand format. They can be used in various ways – you can post them on your organization’s website or social media platform or directly send them to customers in response to their support tickets.
A great FAQ video example isthis one from YouTube, which walks viewers through commonly asked questions about copyright issues.
Explainer Videos
Explainer videos are – you guessed it – videos created to explain a specific subject matter. These kinds of videos are usually a bit longer than FAQ videos and go more in-depth regarding the issues they address.
Explainer videos will generally follow a step-by-step process to guide viewers through complex topics in an easily digestible way. You can use them to educate consumers on product features, changes or updates, and anything else a customer might need to know.
This clip by Mint.com is a good example of a simple explainer video. It details how their product works in a straightforward manner and makes great use of visuals and transitions to illustrate talking points.
Onboarding Videos
Have you ever signed up for a new product or service and had no idea where to start? That’s where onboarding videos are helpful. This type of content provides a business’ new customers with the knowledge and tips they need to get started on the right foot. It can cover all bases, from familiarizing users with an app’s interface to identifying how to use certain features. It’s a highly effective way to support customer success.
Need some inspiration? This video by Xero is an amazing example of a simple customer service training video.
Screen Recordings
Despite being popular customer service channels, phone and chat have limitations because it’s not always easy for agents to visualize a problem a customer is experiencing on the other end. In these cases, support reps often have to resort to describing the issue in detail or trying to walk customers through a fix without being able to see their screen.
Some brands are now providing support via screen recordings to get around this. This method involves a customer permitting a support agent to remotely access their screen and record a video of the problem they’re experiencing. The support team can then watch the recording and provide more accurate resolutions.
Live Support Videos
A live video is any video broadcast in real time. Brands can do this through platforms like Facebook Live, Instagram Live, and YouTube Live.
Live videos offer a unique opportunity for brands to build personal connections with their customers. They also tend to be more engaging than pre-recorded videos, making them ideal for customer support.
You can also use live videos to provide customers with product demonstrations, answer their questions in real-time, and even provide a behind-the-scenes look at the inner workings of a company.
How to Create Help Videos
Having read all of the possibilities mentioned above and the benefits of video support, you’re probably itching to learn how you can implement it in your own business. Well, no worries – we’ve got you covered with this breakdown of what’s involved in creating professional, engaging, and good customer service video content.
Identify What Problems And Questions Need To Be Addressed
Why are your customers calling customer support? Are there common questions they have that you could quickly answer in a video? Would a visual demonstration of how to use your product be helpful? It’s best to answer these questions before creating a customer service video.
You can start by looking at your customer support data to determine frequently raised issues. You can also talk to your customer support team to get their inputs on what kinds of problems customers are having and what would be most helpful to address in a video.
Use The Right Strategy And Tools
Now that you know what kind of customer service videos you need to create, it’s time to start thinking about strategy and production. It’s in your best interest to ensure that the final pieces of content you make are as professional as possible, so be sure to consider these dos and don’ts:
DO:
- Use a high-quality camera
- Plan your script ahead of time
- Carefully edit and subtitle your videos
- Ensure all the information you discuss is easy to interpret
DON’T:
- Go in without a plan
- Swerve off-topic
- Make your content too long
If you’re interested in learning more about video and its possibilities, be sure to check out Envato Elements – it’s full of great resources and assets that make content creation a breeze.
Make It Shareable
In today’s day and age, shareability is everything. And that’s especially true when it comes to customer service videos.
To ensure that as many people see your videos as possible, post them on public platforms where they can be easily found and shared. You can do this by embedding them on your website or blog or uploading them to social media or video-sharing platforms like YouTube. Use social media publishing tools to automate the process.
You should also include links to your videos in your email signature and on any relevant pages of your website. For example, if you have a product page with a frequently asked questions section, you could include a link to a customer service video that answers one of those questions.
Frequently Asked Questions (FAQs)
1. What is a customer service video?
A Customer Service Video is a visual guide designed to demonstrate how to use products or services effectively. It’s used to help customers resolve queries effectively.
- How do customer service videos benefit companies?
Customer service videos provide a visual walkthrough on how to resolve a particular problem or query. This helps businesses resolve customer issues faster—they don’t have to spend time and effort explaining solutions and can instead simply share the video with the customer. These videos help reduce agent burnout and can be accessed 24/7 by customers.
- Can customer service videos Improve customer experience?
Customer service videos provide immediate, engaging, and easily understandable answers to your customers’ queries. They can, therefore, have a positive impact on the overall customer experience.
- What types of customer service videos are the most effective?
FAQ videos, explainer videos, onboarding guides, screen recordings, and live support videos are highly effective in addressing customer needs.
- How do I create effective customer service videos?
To create effective customer service videos, focus on clear, concise content that addresses common customer queries and demonstrates solutions visually. It should also have a high-quality production value for a professional and engaging viewer experience.
- Where should I share my customer service videos?
Post them on your website, knowledge base, social media platforms, and video-sharing sites like YouTube for maximum reach and easy customer access.
Get Started with Video Marketing for Customer Service
Video marketing has emerged as an indispensable tool in modern customer service, transforming how businesses engage with and support their customers.
By integrating video content into a support strategy, companies can address common inquiries more efficiently, provide in-depth explanations, and offer a more personalized and engaging customer experience.
The strategic use of customer support videos, ranging from explainer videos to live support and onboarding guides, enables businesses to enhance customer satisfaction while optimizing their support resources.
As we’ve explored in this article, leveraging video marketing for customer service is not just about visual communication; it’s about creating a more accessible, efficient, and customer-friendly service environment. Embrace these insights and strategies to elevate your customer service and foster stronger relationships with your clientele.
