Collaboration & Productivity
Google Groups: The Ultimate Guide [2024]

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Table of contents

Google Groups: The Ultimate Guide [2024]

Jul 12, 2024
10 min read

Table of contents

Ever wondered how people collaborated and shared ideas on the internet before the rise of social media platforms?

Much before Twitter threads, Instagram stories, or even Facebook groups became common, there was Google Groups

Google Groups is a platform that enables users to create, manage, and participate in online discussion forums and email-based groups.

Google Groups has been around for over 20 years. Initially, it was used to access Usenet newsgroups – a decentralized discussion forum for sharing text-based content and files on different topics.

However, over the years, several features have been added to Google Groups, making it more efficient for collaboration and discussions.

Table of Contents

In this blog, we’ll explore: 

  • What is Google Groups? 
  • Features and Benefits of Google Groups
  • Types of Google Groups 
  • How to set up Google Groups? 
  • Popular Google Groups alternatives
  • Limitations of Google Groups 
  • 5 hacks to use Google Groups for customer support

What is Google Groups?

Google Groups is a service from Google that provides discussion groups for people sharing common interests. Users can both join and participate in topical forums or create their own groups.

Google Groups is available in two versions: one that is freely accessible to everyone and another tailored specifically for organizations. If you’re using both versions of Google Groups, you’ll need to keep switching accounts to access the features you want. Or, you can learn how to sign into multiple accounts at once.

Google Groups
Google Groups

Features and Benefits of Google Groups

Google Groups can be a valuable tool for communication, collaboration, and networking.

Let’s say you are a student who is interested in learning more about artificial intelligence. You could create a Google Group for AI enthusiasts to discuss the latest news and research in the field. You could also use the group to find mentors and connect with other students who are interested in AI.

Here are some top features and benefits of Google Groups:

  • Centralized Communication: Google Groupsenables users to send a single email to communicate with an entire group. (Create a group)
  • Diverse Communities: Connect with individuals who have shared interests, hobbies, or backgrounds. (Join a group)
  • Discussion Forums: Create, participate in, and moderate discussions on various topics. (Read and create posts)
  • Organize Events: Effortlessly plan and organize events, conferences, or meetings. (Organize events)
  • Collaborative Inbox: Assign, track, and work together on incoming emails. (Track assignments)
  • Customizable Privacy: Group owners can customize the group’s visibility (public or private),membership criteria, and posting permissions.
  • Integration with Google Workspace: Seamless integration with other Google services like Calendar, Drive, and Meet.
  • Membership Management: Easily manage who can join, participate, and view the content of the group.
  • Powerful Search: Users can quickly search through past discussions and topics.
  • Archiving: Google Groups stores past discussions for future reference.

Recommended Reads: 
Hiver: The Best Google Groups Alternative
The Ultimate Google Groups Guide for Businesses
Using Google Groups for Customer Support: Tips and Tools

Types of Google Groups

Here are some of the primary categories of Google Groups: 

Email ListAllows users to send an email to one address, but have it received by all members of the group. It’s useful for 1-to-many communication. 
Web ForumFacilitates online discussions where members can post questions or topics, and others can reply. It’s like an online bulletin board or discussion forum.
Q&A ForumDesigned specifically for asking questions and getting answers. Useful for support or knowledge-sharing context.
Collaborative InboxLets members of the group collaboratively manage and respond to email messages. Useful for teams like customer support for sharing tasks. 
Announcement-only GroupPrimarily a one-way communication tool where only certain members can post, and others can only read. Useful for newsletters, updates, or any other type of one-to-many communication.

Remember, the settings and permissions for each group can be customized. For instance, while a Q&A forum is designed for questions and answers, its settings can be adjusted to allow or disallow certain types of posts or restrict who can post.

Step-by-Step Guide on How to Set Up Google Groups

Here’s a comprehensive guide on setting up Google Groups:

Step 1: Access Google Groups

  • Navigate to Google Groups.
  • Sign in with your Google Account (ensure that you use an account with the necessary permissions if you’re looking to set up a group for an organization).

Step 2: Create a Group

  • Once logged in, click the Create Group button.
  • Provide details for your group, such as group name, email address, and a brief description of the group’s purpose. 
  • Select the group type that best fits your purpose. Choose between an email list, web forum, Q&A forum, collaborative inbox, etc. 

Step 3: Configure Permissions

  • Under the Basic Permissions section, manage who can join the group, view the group, or post messages. 
  • These settings control how open or restricted your group is to members and the public.

Step 4: Advanced Settings

After the initial setup, click on Create, and you’ll have access to more advanced settings:

  • Define custom roles and set specific permissions for members, managers, and owners.
  • Set up moderation rules to control who can post and what kind of content can be posted.
  • Create categories for discussion if you’re using the group as a web forum.

Step 5: Invite Members

  • Click on the Members section in the left sidebar of your group’s homepage.
  • Choose Invite members.
  • Enter the email addresses of those you’d like to invite (separated by commas).
  • Customize your invitation message if needed.
  • Click Send invites.

Step 6: Manage Your Group

  • As a group admin or manager, you can periodically review and manage members, moderate discussions, and update group settings as needed.
  • It’s a good idea to set up a welcome message or pinned post to orient new members to the group’s purpose and rules.

Step 7: Integrate with Other Google Services

  • Google Groups can be integrated with other Google services like Google Calendar, Google Drive, etc. 
  • This allows for seamless collaboration and knowledge-sharing among group members.
Google Groups Dashboard
Google Groups Dashboard

Limitations of Google Groups

Google Groups has been a valuable tool for many over the years. But like any platform, it has its limitations:

1. It is complicated to use

  • The interface of Google Groups is less intuitive compared to some of Google’s other products. Users often expect a consistent design language across Google’s products, but Google Groups deviating from these expectations might be frustrating.
  • Even though Google Groups is a part of the larger suite of Google Services, it’s not directly integrated into Gmail. Users have to switch between tabs or apps to access group discussions and individual email, which can get tedious.

Gmail-based Shared Inbox

2. It can get a bit messy at times

  • Google Groups relies heavily on email thread formats. If a conversation strays off-topic or multiple topics are being discussed in a single thread, it becomes hard to follow and manage.
  • While there are basic moderation tools available, they might not be sufficient for larger, more active groups. This can lead to spam or irrelevant posts cluttering the group.

3. Limitations in file-sharing, customizations, and more

  • The platform doesn’t offer much in the way of customization or aesthetics. This can make it less appealing for communities wanting a unique identity or branding.
  • While Google Groups does allow for some file sharing, it’s not as seamless as platforms dedicated to file-sharing or project collaboration.
  • Google has a history of discontinuing some of its services over time (e.g., Google Reader, Google Wave, etc.). Though Google Groups has been around for a long time, there’s always a potential concern about its longevity.
  • Some users might want more anonymity than just having their email exposed, especially in public groups. Google Groups doesn’t provide extensive options for anonymous participation.
Everything You Need to Know About Google Group Email

7 Best Google Groups Alternatives

ToolWhat is it?
Hiver An email collaboration tool that works on top of Gmail. With Hiver, teams can assign, track, and collaborate on email queries.
Discourse  An open-source platform for hosting community discussions and driving user engagement.
Groups.ioAn email group service that offers features for mailing lists, integrated forums, calendars, and more.
Reddit  A social news aggregation, web content rating, and discussion website.
Trello A visual collaboration tool that uses cards and boards to manage tasks, projects, and workflows.
DragA platform that transforms Gmail into an organized workspace, facilitating task management, team collaboration, and workflow automation.
Slack CommunityA messaging platform on Slack, created for like-minded people to communicate, share, and network on specific topics or interests.

1. Hiver

  • Purpose: Team email collaboration.
  • Features: Shared inboxes, analytics, multi-channel support, automations, email assignment and tracking.  
  • Suitable for: Teams managing shared email accounts like support@ or sales@.
Hiver Shared Inbox
Gmail-based Shared Inbox for Teams 

2. Discourse

  • Purpose: Modern forum software.
  • Features: Open source, mobile-friendly, supports plugins.
  • Suitable for: Suitable online community platform to hosting discussions and fostering engagement. 
Discourse Community
Discourse Community Example


  • Purpose: Email-based groups and forums.
  • Features: Archives, integrations, file storage.
  • Suitable for: Direct alternative seekers to Google Groups. Community 

4. Reddit

  • Purpose: Public forums.
  • Features: Subreddits that can act as individual communities, upvoting/downvoting, moderation tools, and more.
  • Suitable for: Anyone looking to create a public forum or community.
Reddit Forum
Reddit Forum

5. Trello

  • Purpose: Collaboration tool that uses cards and boards.
  • Features: Integrations, checklists, labels, attachments, and more.
  • Suitable for: Teams looking for a visual collaboration tool.
Trello Community
Trello Community

6. Drag

  • Purpose: Email productivity tool.
  • Features: Transform Gmail into organized lists (like Trello).
  • Suitable for: Professionals and teams wanting to streamline Gmail for task management.
Drag Team Collaboration
Drag Team Collaboration

7. Slack Community

  • Purpose: A platform to foster collaboration and streamline communication among teams.
  • Features: Real-time messaging, file sharing, channels for team topics, direct messaging, integrations with third-party tools.
  • Suitable for: Businesses, teams, and communities seeking organized communication in a centralized hub.
Slack Community
Slack Community 

5 Hacks to use Google Groups for Customer Support

Here are five modern hacks to optimize Google Groups for customer support:

1. Dedicated Support Groups

  • Create separate groups for different support categories. For instance, if you’re a software company, you might have groups like “General Support,” “Bug Reports,” and “Feature Requests.”
  • You can also set up groups for different products or versions if that’s relevant.

2. Enable Collaborative Inbox

  • This is a feature specifically designed for team-based email management. With Collaborative Inbox, messages can be assigned to specific team members, marked as complete, or given labels.
  • Team members can use stars or tags to signify priority levels or to categorize emails based on issues.

3. Use Filters and Labels

  • You can set up automatic filtering rules to label incoming emails based on keywords, sender addresses, or other criteria.
  • For instance, any email containing the word “bug” might be auto-labelled as “Bug Report”.

4. Frequent FAQs

  • Dedicate a pinned post for frequently asked questions. This can help in reducing repetitive queries and offers immediate assistance to the most common customer concerns.
  • Update the FAQ regularly based on the evolving needs of your customer base and product changes.

5. Access Control & Member Roles

  • Google Groups allows you to specify member roles (e.g., Member, Manager, Owner). Leverage these roles to streamline support operations. For example, you might have senior support staff as managers to oversee the quality of customer interactions, while general support staff handle the majority of inquiries.
  • Control who can view, post, or moderate content. For instance, you might have a public-facing group where customers can view all posts but only post after moderation. This ensures that the group remains focused and free of spam.

Google Groups FAQs

Q1. How do I change my email preferences for a group?

  • Go to the specific group.
  • Click on “My Settings” > “Membership and email settings”.
  • Choose your desired email frequency.

Q2. How do I make my group private?

  • Go to your group, then click on “Manage” > “Permissions” > “Basic permissions.”
  • Here you can adjust the visibility and membership permissions.

Q3. What is the difference between a member and a manager in Google Groups?

Members can participate in group discussions and view content. Managers, on the other hand, can manage group settings, moderate discussions, and add or remove members.

Q4. How do I invite people to my group?

  • Within your group, click on “Manage” > “Members” > “Direct add members.”
  • Input the email addresses of those you want to invite and send the invitation.

Q5. How do I delete or archive a post in Google Groups?

  • Navigate to the post you want to delete.
  • Click on the dropdown arrow next to the post and select “Delete” or “Archive.”

Q6. How can I report spam or inappropriate content in Google Groups?

  • Open the post you want to report.
  • Click on the dropdown arrow next to the post and select “Report this post.”

Q7. Is there a cost associated with using Google Groups?

No, Google Groups is free to use. However, there are usage limits, such as the number of members in a group or the number of emails sent per day.

Q8. How do I leave a Google Group?

  • Go to the group you want to leave.
  • Click on “My Settings” > “Leave this group.”

Q9. How do I close or delete a Google Group?

  • If you’re the owner or manager of a group, navigate to the group’s settings.
  • Click on “Manage” > “Information” > “Advanced.”
  • From here, you can select the option to permanently delete the group.

Way Forward

Google Groups is a powerful tool that can be used for a variety of purposes, from online forums to key discussions. However, it can be difficult to manage and use effectively, especially for large groups or teams.

If you’re looking for an easy-to-use alternative to Google Groups, I recommend Hiver. The reason is: 

  • Hiver is a great choice for teams that use Google Groups to manage group emails such as info@ or help@. Where it’s important to collaborate on emails and have visibility into what everyone is working on.
  • Hiver is affordable (starts at just $19 per user per month).  
  • No training is required to get started. Hiver works right inside your Gmail inbox.

Try Hiver free for 7 days 

A passionate content marketer, Nidhi writes value-driven, actionable content for various teams such as customer service, finance, IT and HR. Her expertise lies in helping these teams engage, collaborate, and manage their workload better - by shedding insights on best practices and industry trends. When not working, you'll find her tuning in to marketing and support-related podcasts, while also planning her next vacation.

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