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11 Customer Service Challenges + Tips to handle them

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8000+ teams use Hiver to delight their customers!

11 Customer Service Challenges + Tips to handle them

Jun 21, 2023
11 min read

Table of contents

Remember the last time you faced a sticky customer situation? A call got disconnected out of the blue, a customer demanded a refund you couldn’t offer, a customer using social media to let out their anger… 

Each customer service rep faces such customer service challenges from time to time. 

The key to successfully handling them lies in how well you prepare your customer service team for each scenario.  

While it’s not possible to prepare your team for every difficult customer interaction, a little hindsight goes a long way in keeping your cool and responding in a calm and collected manner. 

We scoured the web for the best advice on handling tricky customer situations from customer service experts, coaches, and courses that you can use to provide a great customer experience.

Take a look at the best tips and practices for handling common customer service challenges like a pro. 

Table of Contents

What are the top customer support challenges facing companies? and expert advice on how to solve them 

Customer service is notorious for being a stressful job, but if your reps are struggling to keep their head above the water day in and day out, maybe it’s time to revisit how to deal with customer expectations. 

Here are the 11 biggest customer service challenges and the best ways to handle them: 

1. Your reps don’t know the answer to a query

Your agents don’t have to have the answers to all customer queries. But they do need to give customers the right answer, or at least the assurance that they’ll find one. 

While it’s okay to not know an answer, it’s not okay to be dishonest or mislead a customer.

Don Crawley, IT customer service expert

Agents may be tempted to make up an answer when a customer throws up an unexpected question, but customers can sniff out fakes quickly. It makes them feel disrespected. 

If your reps try to speculate the answer, they’re wasting everyone’s time. 

So, what should they do? Tell them outright? That puts the onus on the customer to find out and beats the purpose of customer service. 

Instead, Crawley recommends telling customers, “Let me find out for you.” Then, scour the knowledge base or faq section to find them the appropriate answer, or find them someone from your customer success team who knows the answer.

This simple act reassures the customers that you are willing to help them no matter what. Letting your customers know that you care for their time goes a long way in improving customer satisfaction. 

2. Having to put the customer on hold or transfer the call

As a customer service agent, you’ve probably sensed customers’ frustrations when put on hold. It’s understandable. They want to solve their problem, not listen to lengthy automated messages. Moreover, this report by Hiver says that nearly 53% of customers believe that having to explain their issue multiple times leads to a poor customer service experience. 

So, what’s the best way to handle this customer service challenge? Let’s look at two different scenarios. 

Say your support agent has to transfer a call to another department. First, they need to reassure the customer by using phrases like, “I’m going to escalate your issue to level 2, and I’m going to personally ensure it’s taken care of,” recommends Crawley. 

This tells the customer the rep is not going to dump them on another support agent and forget about them. 

Second, if possible, be sure to let the next agent know what the issue is, so the customer doesn’t have to repeat their problem. 

In another scenario, let’s say your rep needs some time to troubleshoot the customer’s problem. 

Here, Crawley suggests getting a callback number, in case the call gets disconnected. 

Another tip is to avoid long periods of silence while troubleshooting. Every 20-30 seconds, tell the customer, “I haven’t forgotten you. I’m still here working on this.” 

Be sure to thank them too, for their patience. Small flourishes like these go a long way in keeping customer irritation at bay, even when wait times may be “unusually long”. 

Annoying aspects of customer service
Aspects of customer support consumers find annoying | Hiver survey

3. Not being able to understand the customer’s problem

This could be a common issue with email customer support. Hassled customers are often unable to articulate their problems clearly. 

As one customer service rep notes, “When customers are stressed… the questions they have are often different from the questions they type. Sometimes, the question is buried, among other, more emotional comments.”

In this scenario, the support operations manager at Zapier, Amanda Cotter suggests first writing the email in your own words. This means deleting emotional statements and sticking to the facts. 

Everything sucks and I hate this’ is not a fact, but ‘something is broken that didn’t used to be’ is. 

Amanda Cotter, Support operations manager at Zapier

After this, if your agent can’t figure out anything apart from, “something’s broken”, Cotter suggests using the resources they have at their disposal to find out.

For example, finding out if they’re a new customer if their account is active, and what actions they’ve taken so far. Some quick research may help your agent get to the root of the problem. 

Even after all of this, if they can’t seem to understand what’s up, it’s best to ask for a video or screenshot of the problem. 

If reps are on the phone with a customer, they shouldn’t hesitate to ask for a screenshot right away, to save time. 

4. Customer wants to speak to the supervisor

Many customer service representatives unknowingly prime the customer for this one, shares customer service coach, Myra Golden

Here’s what might happen: A customer asks for a discount that isn’t available. Agents may use phrases like, “The best I can offer is…” 

But the customer takes this to mean, “That’s what this agent can offer, maybe their supervisor can do better…” 

Instead, Golden suggests being firm with responses, “Here’s what we can offer you: a $10 discount, and that’s our final offer.” 

It’s also helpful to remind the customer that the customer service agent is the best person to solve their problem. Golden offers a helpful phrase, “I have been given full authority to help resolve your concerns. May I have the opportunity to address this first?” 

5. Your customer is yelling/cursing

Customer service reps are often at the receiving end of customer outbursts and sometimes, customers may also use unpleasant language to make their point.

Instead of lashing back, Golden suggests drawing the line in a calm, neutral, professional, non-threatening manner. 

She suggests a couple of helpful phrases for such scenarios: 

  • “I’m trying to help you, but if you continue to yell and swear, I am going to ask that you call back another time. It’s up to you. You can talk reasonably, or you can call back.”
  • “If a few minutes helps you calm down before we continue, that would be okay. You can certainly call me back.” 

Once the customer has calmed down, agents can go back to solving their problem. 

6. Your customer had an awful experience with your product/service

While your support agents may be used to dealing with angry customers, it helps to remember why a customer may be flummoxed in the first place: they’ve probably had an awful experience with your product. 

While the obvious thing to do is to offer an apology, most of the time, it’s not nearly enough.    

Customer service coach, Leslie O’Flavahan offers three tips for making sincere apologies: 

  • Don’t write, “We regret any inconvenience this may have caused…” Imagine spending 45 minutes to getting your new printer to work, and reading this message. It sounds careless, generic, and impersonal.  
  • Say “I’m sorry” with “We should have…” This tells the customer you care about rectifying your mistake and making it right for them. 
  • Empathize while apologizing. As Flavahan points out, “Apology-plus-empathy is the cookies-and-milk of customer care.” 

Here’s what a sincere apology might look like in practice: 

I’m sorry your parcel arrived later than expected. I would’ve felt equally bad if a gift arrived after a special occasion had passed. We should have taken care to ship in on time.” 

Also, inculcating a habit of documenting all the customer feedback your team receives, will help you improve your products and services.

Poor customer experience is one of the biggest customer service challenges
The cost of poor customer service

7. Your customer is angry beyond repair

This is slightly different from a yelling customer. The customer was clearly wronged, and they’re angry, even though they may not be yelling yet. It’s up to you and your team to calm them down and turn the situation into a positive one. 

First things first, don’t provoke the customer further. When reps use blanket statements like “My manager will tell you the same thing I’m telling you” or “You’ll have to speak to your local provider for this, it’s not something I can help with”, it agitates customers further, as Golden says in ‘Creating Positive Conversations with Challenging Customers.’ 

Instead, Golden recommends going out of the way to show customers you’re on their side. One specific way to do this is pacing: matching the customer’s sense of urgency, slowing down so they understand better, and empathizing with their statements. 

But don’t just stop at this! According to this study by Business Insider, it takes 12 positive experiences to negate one negative experience. Map your customer journey, understand the several touchpoints where customers interact with your brand, optimize the areas that need improvement and keep delighting your customers.

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dealing with angry customers

8. Your customer refuses to cooperate

Customer support agents will often need customers to provide additional information or take screenshots or videos to understand their problems better. Not all customers may happily oblige. 

Let’s say a customer wants to file a claim, but to do so, they need to send you a picture of the damages. Non-tech-savvy customers may not be confident doing this, while others may think it’ll take up too much time. 

Golden suggests using the  “feel, felt, found” technique to convince customers. Here’s how it works: 

  • Feel. Tell the customer you understand what they’re going through. I know sending photos can feel like an extra step.
  • Felt. Explain how other customers have felt about the process. Many other customers felt it was time-consuming too
  • Found. Show them how easy they eventually found it to be. This is as simple as taking a picture of the damage and sending us a photo via text. Some people have also found it easy to get their kids to do it for them. 

The technique is a good way to convince reluctant customers to work with you and resolve their problems.  

9. Your customer wants a discount/feature you can’t provide

Have you ever been in a situation where customers are asking for a refund or discount you can’t provide? You’d think a simple ‘no’ should be enough to end the matter, but you’ll be surprised at how often customers persist or ask to speak to supervisors. 

While we’ve already covered the importance  of being definitive in your response, here are two other tips from Myra Golden to handle such a situation:  

  • Explain the response: When agents explain why they can’t offer a specific feature or discount, it helps the customer accept their word as final. 

For instance, agents might say, “At the moment, we’re focused on improving X area of our product” or “The sale period ended two weeks ago.”  

  • Tell them what you can offer: Saying something to the effect of, “While we can’t offer a discount at this time, you might want to check out the flash sale section for upcoming deals on products.” This may help avoid customer pushback. 
Better ways of saying "no" to customers
Better ways to respond to customers rather than saying “no”

10. Being unable to keep up with customer service email queue

Does your customer support team frequently miss customer emails? Is your customer service queue and response times getting out of hand? Do you struggle with collaboration? The lack of a robust customer service management system may give rise to such problems. 

Automation is the best way to deal with this. Using a simple helpdesk tool to streamline your customer service workflow and improve collaboration can help you in providing great customer service.

A customer service tool helps you: 

  • Assign emails to team members, so you don’t miss important customer messages. 
  • Mark emails as “open”, “closed” or “high priority”, based on different factors. 
  • Add Notes to a customer email thread, so your team doesn’t waste time building context when an email is transferred. 
  • Tag team members when you need to discuss an email internally 

Nathan Strang, the ocean freight operations manager at Flexport, shares that using customer support software like Hiver is like adding an “additional person” to the team. 

They receive about 1000 customer emails a month, but they’re able to tackle the volume better with a streamlined customer service process. 

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Mistakes to avoid while purchasing customer service software

11. You’re having a bad day, but still have to be empathetic

Everyone has bad days, even customer service reps. But letting a bad mood affect your work is a recipe for disaster. 

Amanda Cotter suggests creating emotional snippets ahead of time, so when you’re having a bad day, you still manage to sound chirpy and provide good customer service. 

Some phrases Cotter regularly uses include: 

  • “Thanks for writing — I’m happy to take a look at this with you.” 
  • “I hope this points you in the right direction. Please let me know if you have other questions.” 

Consider saving these go-to phrases in your email drafts or on sticky notes by your desk. 

Note that saving a canned response doesn’t mean you copy-paste the same answer for each customer. Think of it as a starting point for conversations when you’re feeling blue, and personalize for each customer. 

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hiver customer service benchmark report 2021

Customer service can be challenging, but there’s always a way forward

When customers complain, sometimes unfairly, and you’re at the receiving end, it’s easy to feel dejected and bogged down by your job.  

But all you need to deal with in most challenging customer service situations is some presence of mind and empathy. 

We know this is easier said than done. But with enough practice and the right set of tools to manage your customer support queue, you should be on your way.

Farheen Gani is a content marketer and writer for SaaS companies. She helps businesses grow with customer-focused content. She loves geeking out about content marketing on Twitter.

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