When you’re a small business owner, you just can’t afford to overlook Google My Business.
Why? 92 percent of customers compare businesses online before making a purchase decision, the majority of which relies solely on Google Search.
How do you ensure you are visible on Google Search?
According to Moz’s local search ranking factors survey, getting listed on Google My Business is one of the biggest drivers of local SEO success. It guarantees you more visibility on both Google Search and Google Maps.
Moreover, it allows potential customers to get in touch with you directly, know opinions of past customers, plan their visit effectively, navigate directly to your business location, and more.
In this post, we will learn how business can get started with Google My Business — from creating their listing to posting videos.
1. What is Google My Business?
Google My Business is an online platform that lets businesses manage their online presence across the Google ecosystem. This includes the likes of Google Maps, Google Plus, Knowledge Graph, and Google Search.
2. Is Google business listing free?
Yes, you can get your business listed on Google My Business for free. To sign-up for the service, all you need is a Google account.
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3. What kind of business information can you add to your Google business listing?
Google My Business allows businesses to add the following information to their profile:
Business name, address, and phone number
Link to their official website
Working hours and holidays
Their business category
Google Map pin on their location
Social media handles
Photos and 30-second videos of your business
Links to specific actions like online orders or reservations
Additional details like outdoor seating, WiFi facility, child-friendliness, and more.
4. What is a Google Knowledge Panel?
It is the box that shows up on search result pages consisting of information relevant to the search query. In case someone is searching for your business or a related query, knowledge panel will display your business address, phone number, reviews, peak times, and more.
However, there is no way to guarantee your business will show up in the Knowledge Panel. Google's Algorithm looks at a variety of factors, notably relevance, distance, and the prominence of your business. To give you a greater chance, make sure to add as much information as possible to your My Business profile.
5. What are the major features of Google My Business?
Google My Business is a feature-rich platform, and like most other Google products, it too gets new updates and features on a regular basis.
Here are some of its stand out features:
Collect and respond to reviews: Once your business is listed on Google My Business, customers (with a Google account) can review and rate your business right from the search results page. It also lets you respond to these reviews publicly. The same will appear in your Google Maps listing too.
Tip: In case people are spamming or posting inappropriate reviews, you can always flag them.
Post and answer frequently asked questions: GMB allows people who are curious about your business to post questions on the Knowledge Panel. They can be answered by anyone who is familiar with your business. It will appear under ‘Questions & answers’.
Besides this, there is another list of automated questions for people to answer like ‘Is there a wheelchair accessible entrance here’, 'Is this place easy to notice from a vehicle in normal traffic', and more. They can be answered by clicking on ‘Answer quick questions’.
Provides additional information: GMB helps customers to plan their visit by displaying information like busy hours, average visit duration, and wait time estimates on search results pages. Google uses aggregated and anonymized data from users who have opted for Location History to generate this information.
Chat directly with your customers: Google My Business lets customers and potential customers communicate directly to businesses with its Direct Messaging feature. Both parties can receive and respond to messages from their registered mobile phone or Allo app.
Make sure you add a mobile number that is always accessible. By default, you will receive these messages on your registered mobile number. You can always edit it if you want to use a different one.
Pass on important information with Google Posts: Businesses can publish posts intimating customers about upcoming events, offers, and more. These posts will appear on the Knowledge Panel along with the business information, giving them greater visibility than your regular website pages.
Learn more about your target audience with Google My Business Insights: It lets you access off-site data points like click to calls, visits to your website, requests for driving directions, and more.
Create a free website all by yourself: GMB lets you create a free mobile-optimized website to represent your business. It automatically sets up everything using the information and photos from your listing. The website will automatically update whenever you change your business information or post new photos. You can also make changes to the content manually if needed.
Highlight your attributes: The platform also lets businesses highlight certain attributes that people would search for. You can choose these attributes based on your business category. If you run a restaurant, you can always highlight attributes like vegan, outdoor seating, disabled-friendly, child-friendly, and more.
6. How to set up your Google My Business account?
Setting up your Google My Business listing is a rather simple process. Here are the steps involved:
2. Enter the name of your business. If your business is already there on the list, you will have to claim its ownership. Duplicate listings are harmful for SEO.
3. Enter the details of your business - name, type of business, URL, phone number, Google Map location, mode of delivery, and more.
4. Review the details you have entered, press ‘Continue’.
5. You will be taken to 'Choose a way to verify' screen where you'd have to select how to receive your verification code. Click 'verify later' as it is always better to complete your listing first.
6. You will be taken to the Google My Business dashboard, complete your listing by adding videos and photos, your working hours, other contact information, your locations, new users, other attributes relevant to your business, and more.
7. Review everything and then, click ‘verify now’.
8. You will be taken back to the 'Choose a way to verify' screen, most businesses will have to go with the 'postcard by mail' option. Only a select few have the option of verifying by email or phone.
9. Review the mailing address, add your contact name, and click on ‘Mail’.
10. You will receive the PIN postcard in 3-5 days. Once you get it, sign into your Google My Business profile, press ‘Enter Code’, enter the 5 digit PIN into the field, and click ‘Submit’.
Remember: Don’t edit your listing after requesting the postcard. Edits during this period are considered invalid and you will be forced to redo the whole process.
7. How to claim your business listing on Google?
In case your business is already listed on the platform, you will have to claim its ownership. Otherwise, you won’t be able to control the way your listing appears.
Here’s how you should go about claiming your listing:
Send out review requests via email, text message, or DM on social media. Make sure to include the shortened URL and instructions on how to leave a review.
Keep checking your Google Reviews page regularly, be sure to reply to new reviews as they come in, irrespective of whether they are positive or negative.
Note: Don’t be too late or too eager to ask for reviews. Give customers enough time to understand and use the product to its full potential.
Getting listed on Google My Business is only half the battle, if you want to get more out of it, you have to keep optimizing it. You have to collect more customer reviews, get more people to answer questions, keep adding new attributes, update your listings in case there are any changes, and keep an eye out for newly released Google My Business features.
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About the author
Sucheth is a content marketer at Hiver. He is a marketer by day and an avid reader by night.